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6 LinkedIn Automation Tools for Lead Generation That You Should Try

mention

LinkedIn, a network with 750 million followers, is a perfect place to reach your marketing goals. To “catch” potential customers on LinkedIn , a marketer needs to perform four main operations. LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of a marketer online.

Profiling 334
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Lever Opens Senior Product Marketing Manager Position

ArchIntel

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

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AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Marketing 218
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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. What if you could see opportunities arise with your prospects before they go public?

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US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.

Profiling 104
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201