article thumbnail

Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. Not only will doing this help you to streamline your PR strategy, but it’s an added boost to your consumer intelligence – and your media intelligence as well. Tracking the media coverage impact.

article thumbnail

Top 15 data management platforms available today

CIO

Microsoft Customer Insights and Marketing Dynamics 365 is a large collection of business intelligence products from Microsoft, and two parts, Customer Insights and Marketing , can deliver much of the marketing intelligence found in a CDP and a DMP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What it takes to succeed as a CIO today

CIO

It’s less a collaborative team sport than the CIO position. If you have a credible recruiting relationship, that can only serve to benefit you, whether it’s market intelligence, hearing about specific opportunities, compensation questions, what I should be paying my people. You’ve got to make some really tough choices.

IT 678
article thumbnail

New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Using social listening to gain a consumer and market intelligence perspective on how fans felt leading up to the Super Bowl reveals many anticipating the commercials, even a week beforehand. And the way marketers approach advertising has taken a significant shift based on consumer intelligence and market intelligence.

Sports 83
article thumbnail

Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

In the world of sport, scouts are employed to spot precocious talent as well as monitor their rivals at a deeply technical level. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. Cultural intelligence (C) From SWOT to TOWS.

article thumbnail

Importance of a Brand SWOT Analysis on Google

GrowbyData

Table of Contents: Show Hide How to audit brand SWOT on Google using Marketing Intelligence? Using the Marketing Intelligence solution , our Google platform experts conducted a brand SWOT analysis for Adidas, a prominent athletic brand. Learn the best approach to auditing brand SWOT on Google.

SWOT 52
article thumbnail

Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.