Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Low-code: An Accelerator for Digital Transformation

CIO

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Amidst these challenges, organisations turn to low-code to remain competitive and agile. Taking the programmer out of software development, low-code provides tools that enable people with minimal training and coding skills to create and adapt applicati

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AI Advances Are Reshaping Video Streaming Protocols

Smart Data Collective

AI technology has been a gamechanger for the video streaming industry. Some of the largest video streaming services, such as Netflix and Hulu use AI to provide the highest quality video streaming benefits to their customers. Of course, there are still some limitations with using AI to create higher quality video streaming experiences. Last month, the Chief Content Officer for Netflix stated that AI is unable to do an adequate job recommending content to customers.

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Exploring Power BI Run-Length Encoding With DMVs

Chris Webb BI

Recently I was involved in an interesting discussion on Twitter X about how partitioning a table in a Power BI dataset semantic model can affect compression and therefore its size and query performance. You can read the thread here. It got me thinking: is there a way to get more detail on how well compression, and in particular run-length encoding (RLE from hereon), is working for a column when you’re using Import mode or Direct Lake?

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TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform

mention

TikTok is a global phenomenon, but it can be a pain point for businesses and creators who struggle to stand out in the bustling digital crowd. This can lead to frustration, wasted resources, and missed opportunities. But there is a solution: TikTok monitoring and data analysis. Businesses and creators can unlock unparalleled success on TikTok by using data to understand their audience, track trends, and optimize their content.

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Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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IT leader’s survival guide: 8 tips to thrive in the years ahead

CIO

Managers looking toward 2024 and beyond certainly have a full plate. Decisions around game-changing current and future technology require decisive action and possible investment to remain competitive. In addition to the usual technology considerations, economic, geopolitical, and supply-chain issues all compete for attention as IT leaders look to keep their organizations growing amid turbulent times.

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The Evolution of ABM: 3 Forces Driving the Future of Marketing 

Zoominfo

Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered.

Marketing 147
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Harnessing the Power of Micro-Influencers for Brand Awareness

mention

In the ever-evolving digital marketing landscape, brands are constantly seeking innovative ways to connect with their target audience and amplify their online presence. In this age of social media dominance, one strategy that has emerged as a game-changer for businesses of all sizes is the power of micro-influencers. These individuals, with their niche expertise and engaged follower bases, offer a unique and authentic approach to brand promotion that goes beyond traditional advertising.

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Why you must extend Zero Trust to public cloud workloads

CIO

Today, many organizations are embracing the power of the public cloud by shifting their workloads to them. A recent study shows that 98% of IT leaders 1 have adopted a public cloud infrastructure. Additionally, 58% of these organizations use between two and three public clouds, indicating a growing trend toward multi-cloud environments. It is estimated by the end of 2023, 31% of organizations expect to run 75% of their workloads 2 in the cloud. 1 The rapid migration to the public cloud comes wit

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AI Can Help Recover Deleted Photos from Digital Cameras

Smart Data Collective

AI technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that AI can help create amazing photos and visuals. However, AI can be equally important in some less exciting ways. One of the other advantages of AI is that it can help recover lost photos from digital cameras.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

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A Guide to Using QR Codes for Marketing Campaigns

mention

Quick Response (QR) codes have emerged as a powerful tool for marketing campaigns. These two-dimensional barcodes work as a bridge between the physical and digital worlds. QR codes are accessible to anyone with a smartphone, making them an inclusive choice for businesses of all sizes. Source Besides, with QR codes, you don’t just get to engage your audience.

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Generative AI: now is the time to ‘learn by doing’

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax Today, we’re all living in a world in which “humans with machines will replace humans without machines”—for the second time. The first time around, smartphone apps became ubiquitous and indispensable machines that just about everyone uses to get things done. This time, generative AI applications will become ubiquitous and indispensable machines that just about everyone uses to do things on their behalf.

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The Fascinating Benefits of Machine Learning for Web Hosting Monetization

Smart Data Collective

If you’re eager to monetize the web hosting services you offer to third party site owners, or you have a selection of self-hosted sites which you are eager to wring more cash out of, then machine learning could be the answer. There are lots of ways in which this bleeding edge tech can be applied to enhancing web hosting, so let’s talk about just a few of the main aspects in order to bring you in on this not-very-well-kept secret.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Enrichment: How to Target the Entire Buying Committee

Zoominfo

When a new lead enters your CRM system, the sales team should be primed to act. But one contact is just the starting point — to execute a modern go-to-market motion that embraces the entire account, sellers need the full context of everyone involved in making decisions. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short.

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Nailing Data Basics Rivals the Allure of AI—and Other Surprising Takeaways from Customers Down Under

Domo

The dust has settled on the recent Domo Connections Tour in Australia. For those who may not know, the Connections Tour is one of Domo’s key customer events (the other being Domopalooza ), where executives and technical staff share the latest Domo strategy and product updates in a roadshow format. This year, for the first time, the Connections Tour was extended to include Sydney and Melbourne, representing Domo Asia-Pacific and the local Domo customer community.

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Many CIOs are better equipped to combat rising IT costs. Are you?

CIO

Inflation may have dropped from its high in 2022, but the price pressures on IT budgets have continued unabated. Rising prices have imposed tough challenges on IT budgets, operations and staffing, especially for global organizations with operations in countries where inflation has been running high, such as Poland (10%), India (8%) or Turkey (50%). While inflation challenges have moderated in the US from a high of 9.1% in June, 2022, to 3.7% in September, 2023, the price pressures facing IT have

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Data Management Technology Helps Recover Deleted Photos from Digital Cameras

Smart Data Collective

Data management technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that data management technology can help create amazing photos and visuals. However, data management technology can be equally important in some less exciting ways.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Cool Kids Corner: Data Quality Is Not a Fish You Can Catch 

Dataversity

Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month we’re talking about Data Quality (DQ). Data Quality, the phrase “garbage in, garbage out,” dirty data, data […] The post The Cool Kids Corner: Data Quality Is Not a Fish You Can Catch appeared first on DATAVERSITY.

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Amazon October Members-Only Prime Day: Google Shopping Share of Voice

GrowbyData

Amazon has closed the books on its two Prime Day promotions in 2023. In July, Amazon ran their annual sale that is open to everyone and ran their exclusive members-only event in October. The July sale generated $12.7 billion for Amazon over the course of the two-day event, representing a 6.1% increase from the July Prime Day 2022. In July, we published insights into Amazon’s aggressive push in Google Shopping , where the dominant e-commerce company pushed from its baseline of capturing a 2

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Employee engagement: 10 best practices for improving your culture

CIO

When employees disengage from work — often called quiet quitting — it starts a ripple effect that can damage everything from their career trajectory to your team, company, and the global economy. Gallup estimates that this phenomenon cost the economy $7.8 trillion in 2022. What is employee engagement? Employee engagement is the feeling of connection, commitment, and dedication that an employee has toward their work, teammates, workplace, and organization at large.

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How to Build Brand Awareness Through Market Research

Kompyte

Brand awareness is about more than just being known. It's about being the first to come to mind when someone needs what you offer. And in a way that makes that person smile.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Data Governors, First Govern Yourselves

Dataversity

Data Governance, as currently practiced, is failing. There have been some successes, but by and large, even these efforts have fallen short. Worse, many of those tasked with contributing to Data Governance find the effort painful. We have enormous sympathy for data governors. (We use the term “data governors” – DGs – as the most […] The post Data Governors, First Govern Yourselves appeared first on DATAVERSITY.

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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient.

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How the new AI executive order stacks up: B-

CIO

The White House’s new executive order, “ Safe, Secure, and Trustworthy Artificial Intelligence ,” is poised to usher in a new era of national AI regulation, focusing on safety and responsibility across the sector. But will it? The executive order represents the U.S. government’s opening salvo in creating a comprehensive regulatory framework for AI, applicable both in the federal government and the private sector.

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Microsoft Fabric: Capacity Options and Cost Management, Part 1; The Basics

BI Insight

Microsoft Fabric is a SaaS platform that allows users to get, create, share, and visualise data using a wide set of tools. It provides a unified solution for all our data and analytics workloads, from data ingestion and transformation to data engineering, data science, data warehouse, real-time analytics, and data visualisation. In a previous blog … Continue reading Microsoft Fabric: Capacity Options and Cost Management, Part 1; The Basics The post Microsoft Fabric: Capacity Options and Co

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Complete Guide To The Power Of Line Graphs With Examples On When To Use Them

Datapine Blog

Table of Contents 1) What Is A Line Graph? 2) Line Graphs Benefits & Limitations 3) When To Use A Line Graph 4) Types Of Line Charts 5) Tips To Make A Line Graph 6) Line Chart Examples Graphs and charts have been a part of our lives for many years now. Every day, we encounter graphical representations of data in our jobs and also in the news or advertisements.

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How Low-Code FileOps Ensures a Seamless Digital Transformation

Dataversity

In an era where data stands as the driving force behind the sweeping wave of digital transformation and GenAI initiatives, FileOps is emerging as a true game-changer. Defined as a low-code/no-code methodology for performing and streamlining file operations, FileOps enables organizations to expedite their digital transformation and GenAI initiatives by empowering them to effectively manage […] The post How Low-Code FileOps Ensures a Seamless Digital Transformation appeared first on DATAVERS

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Chief AI officer: What it takes to land the C-suite’s hottest new job

CIO

As countless organizations race to investigate or adopt artificial intelligence technologies, many are building out an AI skilled workforce. That includes the decision to appoint or hire a chief artificial intelligence officer (CAIO). Indeed, new research from Foundry finds that 11% of midsize to large organizations have already designated such an individual in the role, and another 21% of organizations are actively seeking one.

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