Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Low-code: An Accelerator for Digital Transformation

CIO

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Amidst these challenges, organisations turn to low-code to remain competitive and agile. Taking the programmer out of software development, low-code provides tools that enable people with minimal training and coding skills to create and adapt applicati

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 256
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Exploring Power BI Run-Length Encoding With DMVs

Chris Webb BI

Recently I was involved in an interesting discussion on Twitter X about how partitioning a table in a Power BI dataset semantic model can affect compression and therefore its size and query performance. You can read the thread here. It got me thinking: is there a way to get more detail on how well compression, and in particular run-length encoding (RLE from hereon), is working for a column when you’re using Import mode or Direct Lake?

Analysis 223
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TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform

mention

TikTok is a global phenomenon, but it can be a pain point for businesses and creators who struggle to stand out in the bustling digital crowd. This can lead to frustration, wasted resources, and missed opportunities. But there is a solution: TikTok monitoring and data analysis. Businesses and creators can unlock unparalleled success on TikTok by using data to understand their audience, track trends, and optimize their content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking down data silos for digital success

CIO

For years, IT and business leaders have been talking about breaking down the data silos that exist within their organizations. Given the importance of sharing information among diverse disciplines in the era of digital transformation, this concept is arguably as important as ever. In fact, as companies undertake digital transformations , usually the data transformation comes first, and doing so often begins with breaking down data — and political — silos in various corners of the enterprise.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

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Harnessing the Power of Micro-Influencers for Brand Awareness

mention

In the ever-evolving digital marketing landscape, brands are constantly seeking innovative ways to connect with their target audience and amplify their online presence. In this age of social media dominance, one strategy that has emerged as a game-changer for businesses of all sizes is the power of micro-influencers. These individuals, with their niche expertise and engaged follower bases, offer a unique and authentic approach to brand promotion that goes beyond traditional advertising.

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IT leader’s survival guide: 8 tips to thrive in the years ahead

CIO

Managers looking toward 2024 and beyond certainly have a full plate. Decisions around game-changing current and future technology require decisive action and possible investment to remain competitive. In addition to the usual technology considerations, economic, geopolitical, and supply-chain issues all compete for attention as IT leaders look to keep their organizations growing amid turbulent times.

IT 871
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The Fascinating Benefits of Machine Learning for Web Hosting Monetization

Smart Data Collective

If you’re eager to monetize the web hosting services you offer to third party site owners, or you have a selection of self-hosted sites which you are eager to wring more cash out of, then machine learning could be the answer. There are lots of ways in which this bleeding edge tech can be applied to enhancing web hosting, so let’s talk about just a few of the main aspects in order to bring you in on this not-very-well-kept secret.

Learning 242
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Cool Kids Corner: Data Quality Is Not a Fish You Can Catch 

Dataversity

Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month we’re talking about Data Quality (DQ). Data Quality, the phrase “garbage in, garbage out,” dirty data, data […] The post The Cool Kids Corner: Data Quality Is Not a Fish You Can Catch appeared first on DATAVERSITY.

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A Guide to Using QR Codes for Marketing Campaigns

mention

Quick Response (QR) codes have emerged as a powerful tool for marketing campaigns. These two-dimensional barcodes work as a bridge between the physical and digital worlds. QR codes are accessible to anyone with a smartphone, making them an inclusive choice for businesses of all sizes. Source Besides, with QR codes, you don’t just get to engage your audience.

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Why you must extend Zero Trust to public cloud workloads

CIO

Today, many organizations are embracing the power of the public cloud by shifting their workloads to them. A recent study shows that 98% of IT leaders 1 have adopted a public cloud infrastructure. Additionally, 58% of these organizations use between two and three public clouds, indicating a growing trend toward multi-cloud environments. It is estimated by the end of 2023, 31% of organizations expect to run 75% of their workloads 2 in the cloud. 1 The rapid migration to the public cloud comes wit

Security 847
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Data Management Technology Helps Recover Deleted Photos from Digital Cameras

Smart Data Collective

Data management technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that data management technology can help create amazing photos and visuals. However, data management technology can be equally important in some less exciting ways.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data Governors, First Govern Yourselves

Dataversity

Data Governance, as currently practiced, is failing. There have been some successes, but by and large, even these efforts have fallen short. Worse, many of those tasked with contributing to Data Governance find the effort painful. We have enormous sympathy for data governors. (We use the term “data governors” – DGs – as the most […] The post Data Governors, First Govern Yourselves appeared first on DATAVERSITY.

Education 103
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Amazon October Members-Only Prime Day: Google Shopping Share of Voice

GrowbyData

Amazon has closed the books on its two Prime Day promotions in 2023. In July, Amazon ran their annual sale that is open to everyone and ran their exclusive members-only event in October. The July sale generated $12.7 billion for Amazon over the course of the two-day event, representing a 6.1% increase from the July Prime Day 2022. In July, we published insights into Amazon’s aggressive push in Google Shopping , where the dominant e-commerce company pushed from its baseline of capturing a 2

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Generative AI: now is the time to ‘learn by doing’

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax Today, we’re all living in a world in which “humans with machines will replace humans without machines”—for the second time. The first time around, smartphone apps became ubiquitous and indispensable machines that just about everyone uses to get things done. This time, generative AI applications will become ubiquitous and indispensable machines that just about everyone uses to do things on their behalf.

Learning 841
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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Nailing Data Basics Rivals the Allure of AI—and Other Surprising Takeaways from Customers Down Under

Domo

The dust has settled on the recent Domo Connections Tour in Australia. For those who may not know, the Connections Tour is one of Domo’s key customer events (the other being Domopalooza ), where executives and technical staff share the latest Domo strategy and product updates in a roadshow format. This year, for the first time, the Connections Tour was extended to include Sydney and Melbourne, representing Domo Asia-Pacific and the local Domo customer community.

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Microsoft Fabric: Capacity Options and Cost Management, Part 1; The Basics

BI Insight

Microsoft Fabric is a SaaS platform that allows users to get, create, share, and visualise data using a wide set of tools. It provides a unified solution for all our data and analytics workloads, from data ingestion and transformation to data engineering, data science, data warehouse, real-time analytics, and data visualisation. In a previous blog … Continue reading Microsoft Fabric: Capacity Options and Cost Management, Part 1; The Basics The post Microsoft Fabric: Capacity Options and Co

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Many CIOs are better equipped to combat rising IT costs. Are you?

CIO

Inflation may have dropped from its high in 2022, but the price pressures on IT budgets have continued unabated. Rising prices have imposed tough challenges on IT budgets, operations and staffing, especially for global organizations with operations in countries where inflation has been running high, such as Poland (10%), India (8%) or Turkey (50%). While inflation challenges have moderated in the US from a high of 9.1% in June, 2022, to 3.7% in September, 2023, the price pressures facing IT have

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How to Build Brand Awareness Through Market Research

Kompyte

Brand awareness is about more than just being known. It's about being the first to come to mind when someone needs what you offer. And in a way that makes that person smile.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Low-Code FileOps Ensures a Seamless Digital Transformation

Dataversity

In an era where data stands as the driving force behind the sweeping wave of digital transformation and GenAI initiatives, FileOps is emerging as a true game-changer. Defined as a low-code/no-code methodology for performing and streamlining file operations, FileOps enables organizations to expedite their digital transformation and GenAI initiatives by empowering them to effectively manage […] The post How Low-Code FileOps Ensures a Seamless Digital Transformation appeared first on DATAVERS

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Looking for a Free Web Scraping Service? - Think Twice!

Data Hut

As businesses search for affordable ways to gather data, they often seek out cheaper or free web scraping services. While saving money is important, it's equally crucial to understand why it's essential to consider more than just the cost when choosing a web scraping service. This blog talks about the legal, ethical, and long-term aspects of web scraping projects and the repercussions of choosing a free web scraping service over a paid one.

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How the new AI executive order stacks up: B-

CIO

The White House’s new executive order, “ Safe, Secure, and Trustworthy Artificial Intelligence ,” is poised to usher in a new era of national AI regulation, focusing on safety and responsibility across the sector. But will it? The executive order represents the U.S. government’s opening salvo in creating a comprehensive regulatory framework for AI, applicable both in the federal government and the private sector.

Startups 829
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Generative AI in Consulting

Alpha Sense BI

Over the past few months, generative artificial intelligence ( genAI ) has revolutionized countless industries —consulting being no exception. There’s a myriad of tools derived from this technology on the market today that not only enhance a consultant’s workflow but benefit their clients. For consultants, this iteration of artificial intelligence can analyze data and improve decision-making, as well as problem-solving—ultimately streamlining hours, if not days, of work.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.