Sat.Dec 25, 2021 - Fri.Dec 31, 2021

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Big Data Drives Office Productivity into Overdrive

Smart Data Collective

Big data is playing a massive role in countless industries. It is changing the landscape of commerce as we know it. As we pointed out in the past, it is the key to business growth. We recently interviewed many entrepreneurs to understand their big data priorities. One of the most significant benefits is with office productivity. Many offices are using big data to lift productivity.

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The Importance of Video Content in Days of Uncertainty

mention

Whatever misgivings people had about video content integrations in our daily lives before the pandemic, we can safely say they are long gone now. As many of us were compelled to find out, video content can help simplify and improve our lives in many ways. Not just as a welcome source of entertainment and distraction, but also a powerful tool to facilitate our work, learning, and even the way we communicate and relate to one another.

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Hybrid Tables, Incremental Refresh and Table Partitioning in Power BI

Paul Turnley

The December 2021 Power BI Desktop update introduced a long-awaited upgrade to the partitioning and Incremental Refresh feature set. The update introduces Hybrid Tables, a new Premium feature that combines the advantages of in-memory Import Mode storage with real-time DirectQuery data access; this is a big step forward for large model management and real-time analytic reporting.

Advantage 137
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Send a pre-demo survey

Zoominfo

Scenario You’ve scheduled a demo and want to make sure that people show up for it. Send out a qualification survey ahead of the demo meeting. You’ll see a huge increase in show rate for those who take it and know more about them before you meet. If someone spends time filling out the survey, they’re both interested in the product and invested in the process.

IT 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Engage3: A Year in Review

Engage3

2021 has been a crazy year in the world of Retail pricing. As we write this, our inflation tracker is showing Year-Over-Year price increases of nearly 10%, promotion frequency declines of over 5% and promotion depth of discount reductions well over 10%. Despite the turbulent environment, 2021 was a year of unprecedented growth for Engage3. We are incredibly proud of how our team grew, adapted, and supported our partners to track and optimize their Price Image.

Retail 105
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2021 – Mention’s Year in Review

mention

Table of Contents: 50% of marketers globally have turned to Social Listening Social Listening is a necessity for business in 2022. 50% of marketers globally have turned to Social Listening. Mention is celebrating its 10 year anniversary this year. It may seem like nearly a century in software years. But we promise to continue to innovate to deliver a solution that meets the needs of your ever-changing industry.

More Trending

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Pre-demo targeted display ads

Zoominfo

Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.

Marketing 100
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A Guide to Brand Sentiment Analysis

Netbasequid

In a world of constantly shifting consumer opinions, it’s critical for your brand to stay abreast of how you look in the customer’s eye. Fortunately, social listening makes this relatively easy to do. Keeping tabs on your brand reputation illuminates your strengths according to your audience as well as the common frustrations they have. Here, we’ll talk about how a brand sentiment analysis can inform the areas you need to work on to safeguard your brand identity.

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7 noteworthy current awareness blog posts you might have missed in 2021

Vable

Another tumultuous year is drawing to a close - congratulations, we made it! Looking back on the year's events, I’m irresistibly reminded of Billy Joel’s “We didn’t start the fire”, which if you’re interested, has recently undergone an update. What happened in the library world in 2021? Innovation, digital transformations, AI projects, and making the most from existing technology were hot topics.

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Invest in Your Recovery Before Disaster Strikes

Dataversity

In the digital economy, business continuity is inextricably bound to technology. From retail and travel to finance and the public sector, services being moved online and employees working remotely means businesses are more reliant on their digital infrastructure than ever before. While organizations can take steps to protect their digital services from incidents caused by user error, […].

Travel 98
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Social media blast to prospects

Zoominfo

Scenario To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.

Learning 100
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Consumer Behavioral Analytics: What Is It and How Does It Work?

Netbasequid

What do your customers want, and what leads them to make the choices they do? In the age of social media, there’s no use operating your business on guesswork, hunches, or intuition when it comes to understanding your audience. Consumers leave clues to their behavior all over the internet, and savvy brands are sniffing it out and putting those consumer insights to work.

IT 98
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7 Steps to Boost Your Ongoing SEO Strategy

Weidert Group

They say the only constant in the universe is change, and that’s especially true when it comes to the world of SEO. Search Engine Optimization is ever-evolving to match pace with what the biggest search engine out there, Google , is changing about how inquiring minds find what they’re looking for. To keep up to speed and ensure continued SEO success, you’ll need to have a solid strategy in place from the get-go, plus the flexibility to make adjustments over time.

IT 76
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Is Air-Gapped Backup Necessary for Effective Data Protection?

Dataversity

Air-gapped backup is becoming increasingly popular in the backup and disaster recovery (DR) industry. Most backup and DR vendors are already offering it as an integrated feature or in the process of including it in their solution(s). The biggest driver for air-gapping is the increasing number of cyber threats such as ransomware. Ransomware attacks have […].

IT 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Out-of-office reply follow-up

Zoominfo

Scenario If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process. Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office.

Sales 100
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What is a Customer Data Integration? What You Should Know

Netbasequid

Have you ever rummaged through your junk drawer looking for a paperclip? That’s what it feels like when you’re searching for consumer insights from siloed or disparate data sources. These days, brands have data flowing from a variety of drawers, desks and online properties, and without the right tools to manage it all, they tend to lose it, ignore it or miss the important bits.

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Power BI 101, Report Authoring Tools

BI Insight

This is my last blog post in 2021. I wish you all a wonderful break and a happy new year. In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI … Continue reading Power BI 101, Report Authoring Tools.

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Top Cloud and Cyber Asset Management Trends of 2022

Dataversity

Companies have been racing to mature their technologies and pursue digital transformations in the last few years, as a way to gain or maintain competitive advantage and resilience. This has led to an emerging area of focus: cyber asset management. Organizations are now taking inventory of their IT infrastructure and prioritizing more agile cyber asset […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Prospecting for unicorns

Zoominfo

Scenario Unicorns aren’t always hard to find. Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50. Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting.

Profiling 100
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Guide to Text Analytics Tools

Netbasequid

There’s a mountain of data out there for brands to sift through in hopes of gaining insights into their industry and consumer base. But without the right text analytics tools, you’ll likely miss critical intel. Text analysis helps break down this data for you, and we’re about to share how it does this. We’ll cover these main points: What text analysis is.

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The (Un)Usual Suspects: Black Friday 2021

Pathmatics

With the arrival of the holidays, shoppers were looking to physically go inside stores again due to global supply chain issues delaying eCommerce deliveries and making them unpredictable. As the first major “post-lockdown” sale season since the beginning of the pandemic, all eyes were on retailers for Black Friday 2021 , and the results are in. The data shows that despite the global supply chain crisis, retailers have once again picked up the spending on Black Friday ads to get customers shoppin

Retail 52
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The Pros and Cons of Synthetic Data

Dataversity

Data has established itself as one of the most important elements in both business and science. With the advent of big data services, companies can get access to previously unattainable advanced analytics, and researchers can find almost any imaginable dataset to draw insights from. However, all this potential is hindered by ever-pressing data privacy regulations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Power BI 101, Report Authoring Tools

BI Insight

This is my last blog post in 2021. I wish you all a wonderful break and a happy new year. In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI … Continue reading Power BI 101, Report Authoring Tools.

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Smarten Support Portal Updates – December – 2021!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. LDAP/AD : AD Integration in Smarten. Geomaps: Workflow to create Default geomap. Forum Topics. Email Settings : Can I use two factor SMTP account for outgoing emails from Smarten server?

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Ep. 444 – Sasha McCune, Director of Conifer Research, on the Do’s and Don’ts of Working with Gen Z

Happy Market

My guest today is Sasha McCune, the Director of Conifer Research. Conifer is a market research design and innovation company founded in 2001 and is based in Chicago, Illinois. They specialize in helping organizations gather deep insights and apply those insights in a timely manner to reach their goals. Prior to joining Conifer Research, Sasha was a graphic designer at the Philadelphia Museum of Art.

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The 2021 Year in Review and What to Expect in Data Security in 2022

Dataversity

This year saw a number of significant changes on both the state and federal levels with regard to data privacy and data security. These changes reflect the increasing focus on the digital landscape to which the global economy has shifted and emphasized a much sharper focus on protecting sensitive information. Indeed, the significance of having strong cybersecurity […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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A Conversation with Lee Freitag

Wink Intel

Longevity has thrown a monkey-wrench into many of our assumptions about building adequate and sustainable income for clients. The prospect of outliving one’s assets, running out of money before running out of breath, has become a frightening possibility for many. Moreover, the plans we utilize to help build sustainable portfolios, starting with a once reliable 60/40 strategy, have begun to strain under a nagging low interest environment that is kicking out diminishing yields.

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Case Study – Smarten Augmented Analytics Implementation for SI Partner and its India Public Sector Credit Guarantee Client

Elegant BI

This project was undertaken for a Smarten System Integrator Partner. The Smarten Partner is a leading system integrator for public and private sector organizations in India. This System Integrator (SI) has a wide network of consultants and technology experts through which they achieve and support a presence around the world, including the U.K., U.S. and India.

IT 52
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4 Wonderful Ways to Use Big Data in Local SEO Marketing

Smart Data Collective

Big data has become a very important part of modern business. Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026. One of the most important big data applications in marketing is with SEO.

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2022 Predictions: Data Privacy, API Attacks, and Embedded Finance

Dataversity

The second year of the pandemic, 2021 was an eventful one, as new security threats emerged and technological breakthroughs were made. Looking to 2022, IT and security professionals must be prepared for whatever comes next – from advancements in embedded finance to mounting consumer data privacy concerns to data breaches due to leaky APIs. Embedded Finance Will Revolutionize the Technology Industry Over the […].

Finance 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.