Elegant BI
SEPTEMBER 14, 2016
Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating. Now, consider your business intelligence situation: Maybe you are on the road and you can only access BI tools while you are in the office.
Domo
SEPTEMBER 16, 2016
The Domo Appstore gives you all the tools you need to tailor our platform to the unique circumstances of your business. In our App of the Week series, we’re taking a look at just a few of the 1,000 different applications you can use to hone in on the individual challenges facing your company. Today, we’re highlighting Profit and Loss, a popular app from the independent publisher Big Squid that helps you to get to the bottom of your bottom line.
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BI4Cloud
SEPTEMBER 15, 2016
“The purpose of a business is to create and keep a custom er.” Peter Drucker. If only it were that simple! We do know that the cost to retain a customer is far less than the cost to acquire a new one, but did you know it is much easier to sell to an existing customer than to a prospective one? Checkout this great article that finds it costs 5 times more to acquire a new customer.
Better Buys
SEPTEMBER 13, 2016
Domo and Tableau are two business intelligence (BI) solutions that are dominating the market. Consistently a “leader” in Gartner’s Magic Quadrant reports, Tableau is a data visualization and self-service analytics champion. Its intuitive interface and simple dashboard and reporting tools tend to make the solution the top choice for businesses. However, Domo is a cloud-based […].
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Audience Partners
SEPTEMBER 15, 2016
Recently, the US Patent and Trademark Office issued patent # US8763033 B2 to Audience Partners. This patent recognizes the innovative work we have done to match voter records to digital media for targeting purposes. Subsequent to the patent being issued, some pundits have suggested that our patent sets a “dangerous precedent”. We disagree. Over a period of years our company has invested millions of dollars and countless man-hours developing, designing and implementing the ideal way to reach vote
Domo
SEPTEMBER 12, 2016
The Domo Appstore is home to roughly 1,000 different applications that our customers can use to solve specific business challenges. While it would take us way too long to tell you about every one of them, our App of the Week series is giving readers a taste of just a few of the ways they can customize our platform to tackle the unique problems facing their companies.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Audience Partners
SEPTEMBER 15, 2016
Originally published in AdExchanger Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution that doesn’t require cookies.
Audience Partners
SEPTEMBER 15, 2016
With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences DENVER–( BUSINESS WIRE )–With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens.
Audience Partners
SEPTEMBER 15, 2016
Originally Published in Crain’s New York Business. Companies compete for health reform’s stragglers and comparison shoppers. “It’s about the quality of [consumer] acquisition,” said Matt Henry, vice president of health care for Audience Partners, a data-driven marketing firm that counts several insurers as clients. “To make this whole thing work financially, the ratio of people aged 18 to 34 in an insurance plan needs to hit 37.5%,” he said.
Audience Partners
SEPTEMBER 15, 2016
New Patent Incorporates a Broader Use of Political Demographic and Voter Data within Programmatic Ad Systems Across All Electronic Devices Including Computers, Mobile Phones, Tablets and Addressable Televisions FORT WASHINGTON, PA (July 30, 2015) – As digital advertising for the upcoming 2016 election continues to build momentum, Audience Partners today announced it was granted a second voter-targeted digital advertising patent from the U.S.
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Audience Partners
SEPTEMBER 15, 2016
Partnership with Yieldmo will utilize innovative mobile-first ad formats designed to significantly increase user engagement and interaction for an increasingly mobile-centric voter audience FORT WASHINGTON, PA (August 13, 2015) – As political advertising budgets continue their shift to digital and mobile continues to occupy a majority of time spent with digital devices, Audience Partners today announced it signed an agreement with Yieldmo to sell high impact political and advocacy ads across Yie
Audience Partners
SEPTEMBER 15, 2016
WASHINGTON, DC (Nov. 6, 2015) PRNewswire – Audience Partners , a leading voter targeting and political data company, today announced that it is partnering with Elite Daily, the voice of generation Y, to create advertising packages and content experiences that will better reach millennial voters. Coupled with Elite Daily’s millennial focused content, this partnership will leverage Audience Partners’ National Online Voter File® enabling advertisers to identify readers by party affiliation and othe
Audience Partners
SEPTEMBER 15, 2016
(Washington, DC) Online video and banner ads had a significant impact on the Florida medical marijuana race, according to a post-election survey of 800 voters conducted by Anzalone Liszt Grove Research on behalf of United for Care, which was advocating for Amendment 2. The survey revealed that those who saw Internet advertisements voted for Florida’s Amendment 2 at a rate of 65%, while those that did not, voted only at a rate of 53%.
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