September, 2023

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Oracle bolsters distributed cloud, AI strategy with new Mexico cloud region

CIO

Oracle has partnered with telecommunications service provider Telmex-Triara to open a second region in Mexico in an effort to keep expanding its data center footprint as it eyes more revenue from AI and generative AI-based workloads. Earlier this month, the company said it expects cloud revenue to grow 29% to 31% in the second quarter of 2024, driven by high demand for AI and generative A I workloads from enterprises.

Sales 904
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Battlecard Views per Competitive Deal: A New Measure of Seller Confidence

Crayon

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

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IoT And Cloud Integration is the Future!

Smart Data Collective

In the last decade, we’ve observed an immense surge in technological advancements. From smart homes to wearables, cars to refrigerators, the Internet of Things (IoT) has successfully penetrated every facet of our lives. But have you ever wondered what makes all this possible? What powers these devices to become more intelligent, responsive, and adaptable?

Security 292
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Keep Your Existing Power BI Data And Add New Data To It Using Fabric

Chris Webb BI

One of the most popular posts on my blog in the last few years has been this one: Keep The Existing Data In Your Power BI Dataset And Add New Data To It Using Incremental Refresh To be honest I’m slightly ashamed of this fact because, as I say in the post, the solution I describe is a bit of a hack – but at the same time, the post is popular because a lot of people have the problem of needing to add new data to the data that’s already there in their Power BI dataset and there&#

IT 270
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Topical Authority in SEO: What Is It & How to Build It

mention

Imagine a scenario where every time you publish an article on your website, it quickly starts ranking in the top positions in Google. Understanding topical authority, and how to build it for your website is a crucial step to helping your website perform better in Google, thereby attracting more organic traffic. In this article, you will learn what topical authority is, why it’s important, and how to strategically build your website to be a topical authority.

IT 273

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Oracle’s Fusion Cloud CX, ERP, and SCM get generative AI features

CIO

Just months after partnering with large language model-provider Cohere and unveiling its strategic plan for infusing generative AI features into its products, Oracle is making good on its promise at its annual CloudWorld conference this week in Las Vegas. Nearly all of Oracle’s Fusion Cloud suites — including Cloud Customer Experience (CX), Human Capital Management (HCM), Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) — are being updated with the company’s Oracle Cloud Infr

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11 Examples of Companies Hinting at Product Announcements with Content Marketing

Crayon

When a competitor announces a major product release or an acquisition, the natural reaction is to wish you’d known about it sooner—because the sooner you know, the more time you have to prepare internal communications, external talking points, etc.

Marketing 325
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4 Common Misconceptions Surrounding IoT Cybersecurity Compliance

Smart Data Collective

If you’re a manufacturer of IoT devices, you see compliance as something that keeps pushing product release deadlines further in the future. If you’re a cybersecurity professional, who knows that there are too many IoT devices within an infrastructure of a business to count, IoT security is something that keeps you up at night. If you’re a consumer, you might not even know that your new smart TV or refrigerator can put your data at risk.

Security 278
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Some Thoughts On Third-Party Tools For Power BI

Chris Webb BI

While I was at the Data Scotland conference in Edinburgh on Friday (great event by the way) I stopped by the Tabular Editor stand and got the nice people there to give me a demo of their new tool, DAX Optimizer. It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. Rather than blog about the tool itself – there’s no point repeating Nikola’s post – I thought it would be good to answer a ques

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Drip Marketing: What is it and How is it done?

mention

Marketing today is all about feeding your audiences the right content at the right stage of their buying journey to get the highest possible returns. According to one survey by Demand Gen Report , 72% of people consume 3 to 7 content pieces before contacting a salesperson or making a purchase decision. Source Consumers of every market type receive a very high amount of texts or emails from different companies trying to get their attention.

IT 157
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Deadly Sins in Proposals: Your solution is risky business.

FedSavvy

To win a recompete contract, many companies aim to bring innovation to improve program performance. However, doing so without having the proper risk mitigations in place can be a fatal flaw. Read on through an example of an incumbent who failed to secure a recompete award because they introduced too much risk in our newest installment of our Deadly Sins series !

Business 130
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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams. Analyzing the hiring behaviors of companies on its platform, freelance work marketplace Upwork has AI to be the fastest growing category for 2023, noting that posts for generative AI jobs increased more

Copywrite 894
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3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

Crayon

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.

Advantage 325
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Good Leaders Keep Data in Perspective

Smart Data Collective

Increasingly, our world has become obsessed with data. Companies everywhere want to know who their customers are, how they behave, how they make purchasing decisions, and how they can be persuaded. In some ways, this concept is nothing new. Entrepreneurs, innovators, and creatives have always benefited from doing research and better understanding their business environments.

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Multiple Connections To The Same Data Source In The Power BI Service With Shareable Cloud Connections

Chris Webb BI

A few weeks ago an important new feature for managing connections to data sources in the Power BI Service was released: Shareable Cloud Connections. You can read the blog post announcing them here. I won’t describe their functionality because the post already does that perfectly well; I want to focus on one thing in particular that is important for anyone using Power BI with Snowflake (and, I believe BigQuery and probably several other non-Microsoft sources): Shareable Cloud Connections al

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The Ripple Effect of User Feedback: How Small Changes Can Make a Big Impact

mention

In the current times, thriving in business hinges on the support of its customers. While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Understanding what users like, how they see your business, and creating an experience they love – that’s the key.

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Competitor highlights: MAXIMUS, have you “maximized” what you know about them?

FedSavvy

Editor’s note: We apologize for the Dad joke in the title. This is what happens when middle aged, nerdy business owners have poor supervision and they get access to the website. Founded in 1975, Maximus is a provider of health and human services programs to a variety of federal, state, and local governments through technology development, digitally enabled customer experiences, and clinical health services.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 IT rules worth breaking — and how to get away with it

CIO

There comes a time in every IT leader’s life when a key decision must be made: whether to follow an established rule or, as a matter of necessity, break precedent and embark on an alternate course. Management rules typically exist to enable faultless decision-making, set a foundation for consistent operation, and provide protection from risk, observes Ola Chowning, a partner at global technology research and advisory firm ISG.

IT 887
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How to Use Champions to Improve Adoption of CI

Crayon

Champions (a.k.a. advocates or evangelists) are coworkers who encourage their peers to consume the content you produce. They are essential to the success of your competitive intelligence program.

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Green Data Centers Make Data-Driven Entities More Sustainable

Smart Data Collective

The proliferation of big data has had a huge impact on modern businesses. We have a post on some of the industries that have been most affected by big data. However, it has also created some concerns about sustainability. Of course, there are some reasons big data can help make our communities more sustainable. On the other hand, data centers have large carbon footprints, so companies need to find ways to make them more energy efficient.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

Algorithm 130
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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The Definitive Guide To Predictive Analytics in Retail

Intelligence Node

Predictive analytics is the practice of using data analysis, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It involves creating models. The post The Definitive Guide To Predictive Analytics in Retail appeared first on Blog.

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How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud

Dataversity

Cloud computing has enabled many organizations to improve the scalability and flexibility of a variety of crucial business functions. As migration to cloud-based solutions gains momentum, understanding the total cost of cloud adoption is crucial. Cloud economics, in particular, is a framework that has been tailored to evaluate and enhance the financial dimensions of harnessing […] The post How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud appeared first on DATAVERSITY

Business 128
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12 most popular AI use cases in the enterprise today

CIO

Organizations all around the globe are implementing AI in a variety of ways to streamline processes, optimize costs, prevent human error, assist customers, manage IT systems, and alleviate repetitive tasks, among other uses. And with the rise of generative AI, artificial intelligence use cases in the enterprise will only expand. To gain a better understanding of how companies are putting AI to practical use, consultancy Deloitte surveyed 2,620 global business leaders, across 13 countries, as par

Airline 887
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New Data: 7 Industries Where AI Dominates the Conversation

Crayon

Last week, I used data from Crayon’s competitor tracking software to show you that your competitors are talking about AI 5x more than they did in 2022.

Research 325
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission