Wed.Feb 08, 2023

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Successful Content Marketing Tips For Small Businesses

mention

Most small businesses are in a situation where they need to get more customers. And one of the best ways to do that is through content marketing. Content marketing is a form of inbound marketing that involves creating and distributing valuable (and relevant) content to attract and engage prospects through channels like blogs, social media, videos, e-books, and more.

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Software project management challenges — and how to handle them

CIO

The need for efficient software development has taken on greater importance as enterprises introduce more and more digital services and add automation capabilities to enhance business processes. Managing software projects might not be at the top of CIOs’ priority lists , but it is something that IT leaders will have to master. There are plenty of challenges involved in managing software projects, and IT executives who learn how to address these hurdles can help their organizations build better a

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Creating and Displaying a Last Refresh Date Measure

Paul Turnley

usiness users often need to know how fresh the data is that they see on a Power BI report. This requirement can be interpreted to mean either "when was the last date & time that the source data was updated?" or "when was the last date & time that the data model was refreshed?" I've used a few different approaches to record the actual date and time, but all generally using the same technique.

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CIOs Discuss how to Enhance the Digital Experience Across the Business

CIO

Both customer and employee experience have seen an accelerated transformation with the introduction of cloud technologies, were significantly affected by the pandemic, and now see a remarkable shift in terms of new approaches in leadership. In customer experience, the introduction of cloud-based solutions has accelerated automation and enhanced client success prediction accuracy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Brands Learn from a Social Media Audit

Netbasequid

The internet has exploded with social forums and platforms; there is no lack of online avenues to advertise to the masses. But with your brand spread out between Instagram, Facebook, TikTok, Twitter, Reddit, and more–how do you effectively and sufficiently track your marketing efforts? A social media audit plays the superhero in your measuring and tracking efforts by gathering all your intel into one place to reveal where your business is winning and losing.

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CIO Leadership live with CIO of the city of Glendale, Arizona, Feroz Merchhiya

CIO

Feroz Merchhiya, CIO of the city of Glendale, Ariz., joins host Maryfran Johnson for this CIO Leadership Live interview, jointly produced by CIO.com and the CIO Executive Council. They discuss the Super Bowl host city’s IT challenges, “smarter city” tech horizons, innovations in broadband & 5G, and more.

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Episode 2: How AI can help bridge the employee-employer expectations gap

CIO

Microsoft CEO Satya Nadella observed last year that every organization in every industry will need to infuse technology into every business process and function so that they can do more with less. But he wasn’t talking about working harder or longer – he was talking about the need to apply technology to augment and amplify what we’re doing across the business, in order to be more resilient and more innovative.

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliot

New cloud platform technologies have unleashed new opportunities for business model innovation. Midsize companies, in particular, can leverage their deep understand of their customer needs to go beyond providing products or simple transactional services, and instead introduce more value-added solutions on a subscription basis. ActoVent in Germany is a great example of this trend, and has explained the technical and business opportunities in their entry to the SAP Innovation Awards 2023.

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How MaRS Discovery District’s André Allen helps nurture a hub of talent

CIO

Toronto’s MaRS Discovery District is a renowned urban innovation hub supporting ventures and startups tackling key challenges in the health, cleantech, fintech and enterprise sectors. And André Allen, MaRS’ VP of IT, chief privacy officer and CISO, is at the center of its growth, ambition, and success. “I’ve been with MaRS for just over a year and a half and I’m responsible for all aspects of information technology, including business systems, software engineering systems, operations, service, d

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B2B MARKETING VIDEO STATISTICS FOR 2022

Weidert Group

If you have a smartphone with a video camera, then you can produce video marketing content for your company in 2023. With the right tools, a marketer can create a video as simple as a walk-along facility tour for recruiting efforts using their smartphone, or as sophisticated as a full-on multi-camera production complete with professional-grade cameras, soundtracks, voiceovers, and slick editing.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Sephora vs. Ulta Beauty: A Competitive Analysis of the Best-Selling Women Fragrances

Data Hut

The beauty industry has seen a surge in demand for women's fragrances in recent years. The two most popular online retailers for women shopping for perfumes are Sephora and Ulta Beauty. Our analysis focuses on the most popular fragrances at Ulta Beauty and Sephora, and examines customer satisfaction ratings to determine which retailer has the most satisfied customers.

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Real-Time Analytics: Examples and Benefits

Dataversity

Technology behemoths like Netflix, Uber, and Meta set the standard for how application users experience data. Users expect data to be integrated into the application, making it easier to find relevant content, track deliveries, provide a spam-free internet experience, and make quick, informed operational decisions. Up until this point, the speed and scale of real-time analytics […] The post Real-Time Analytics: Examples and Benefits appeared first on DATAVERSITY.

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Avoiding The “Maximum Allowed Size” Error In Power BI DirectQuery Mode With Aggregations On Degenerate Dimensions

Chris Webb BI

Back in December I wrote a post explaining why you may encounter the “The resultset of a query to external data source has exceeded the maximum allowed size” error when working with degenerate dimensions in DirectQuery mode in Power BI. In that post I showed an example of how a moderately complex DAX expression in a measure can trigger the error even when you’re applying a filter in a visual; in this post I’ll show how you can use aggregations to avoid that error.

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