Fri.Jul 28, 2023

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5 steps to drive and foster innovation in IT

CIO

Tight budgets and labor shortages have remained an ongoing challenge for IT leaders in 2023. As a result, CIOs are looking at ways of doing more with less, while continuing to digitally transform their organizations. How can we free up funds in one area to invest or innovate in another area of the business? This is especially critical within physical operations – the industries that drive more than 40% of the global GDP – as organizations like ABF Freight and Liberty Energy look for ways to oper

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Barbie Movie Makes Brand Dreams Come True

Netbasequid

Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film made brands’ dreams come true with momentum-building promotions that elevated the movie and its partners’ brands and products. Exploring brand mentions in the context of “Barbie” over the past six months, we see several ranging from toys and fashion to travel and fitness.

Retail 98
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Embracing neurodiversity in IT for competitive advantage

CIO

The term neurodiversity covers a range of conditions, as well as the various spectrums within each. So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The ability to pivot fast and hyperfocus are strengths, not weaknesses, and a leader that can do both effectively is an asset, not a liability.

Advantage 573
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Predictive Analytics Use Cases for Citizen Data Scientists

Dataversity

Gartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions. Those organizations that provide self-serve augmented analytics to their business users can achieve market goals and stay abreast of the competition with fact-based decision-making and a team that leverages analytics daily to make those […] The post Predictive Analytics Use Cases for Citizen Data Scientists appeared first on D

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Paper-to-Digital Can Drive Sustainability at Scale

CIO

Adobe created the Portable Document Format, the PDF, in 1993 to provide an easy and reliable way to create, present, and exchange visually rich and composed documents independent of the device being used. The invention was one of the biggest steps toward the “paperless office,” perhaps second to computers. A workplace built on digital technologies is not only more efficient and collaborative, but also more environmentally friendly.

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JLL reinvents itself for the AI era

CIO

City skyscrapers and office parks may remain scarcely occupied in the post-pandemic work era, but commercial real estate player JLL’s business is not slowing down, thanks to the company’s embrace of technology and high-growth opportunities to adapt and prosper. The Chicago-based commercial real estate company, one of the largest in the world, has invested heavily in developing its own homegrown facilities management and sustainability software and service offerings aimed at high-growth commercia

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The Growing Impact of AI on Data Science in 2023

Dataversity

While AI’s ubiquity is becoming increasingly evident through everyday tools like chatbots, smart cameras, and smart content generation, there’s an expansive universe of less recognized but highly potent advancements poised to redefine how data scientists interact with and leverage the burgeoning volume and complexity of datasets. Emerging AI trends such as natural language processing, reinforcement learning, […] The post The Growing Impact of AI on Data Science in 2023 appeared first on DA

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You can’t grow trust on a rocky infrastructure

CIO

There is an explosion of personal data about what we buy, where we go, and what we watch. We trust the custodians of our data to ensure it is not breached or used irresponsibly. But not all organizations that store and process sensitive customer data are fully aware that a chink in infrastructure can break our digital trust. Mitigating risk that threatens digital trust is a challenge.

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10 Strategies to Enhance Your Affiliate Marketing Program

mention

In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. By leveraging the networks and influence of affiliates, businesses amplify their reach, fostering trust and driving conversions. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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You cannot develop a high-quality customer engagement strategy without trust

CIO

Engaged customers are vital to the success of any business. Analytics is central to understanding what works for your customers. But how do you get them to share actionable data? Of course, customers are willing to share data in return for better services and products. But, they want to be safe in knowing that their data is being properly managed and adheres to regulatory compliance practices.

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WordPress 6.3: What to Expect and How to Use New Features Effectively

E2M

WordPress 6.3 is the second major release of Phase 2 of the WordPress roadmap, and it’s coming with a lot of exciting new features and improvements. If you’re a WordPress user, developer, or enthusiast, you’ll want to know what to expect and how to use the new features effectively. Here we’re going to discuss new features and changes in WordPress 6.3, and how it will enhance your site editing experience.

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Atea – Enabling organizations to tame complexity, manage growth

CIO

Atea is focused on helping organizations maximize the value of their IT investments—from initial deployment, throughout their lifecycle, and into the next generation of technology solutions. With almost 8,000 employees located in 85 offices across seven countries in the Nordic and Baltic regions of Europe, the company offers a complete range of hardware, software and services to help organizations solve problems and gain more from IT to meet their business objectives.

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From vision to reality: Your guide to using generative AI to improve operational resilience

CIO

Generative AI (GAI) is at the forefront of nearly everyone’s minds. Consumers want to use it to improve their digital experiences, organizations want to use it to cut costs and be more efficient, and employees are learning how to harness its power to make their jobs easier. As GAI rapidly matures, it’s essential to dream big about its possibilities and be realistic about implementing it strategically and impactfully in ways that can improve your operations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How much advantage does edge offer? And how are organizations using it?

CIO

Organizations are fast discovering the business benefits of edge solutions, such as edge computing. Real-time data processing is enabling them to make faster decisions, secure their assets (both physical and virtual), and gain better control over their operations. It all sounds attractive, but you may wonder to what extent edge computing actually provides an advantage – and how exactly organizations are using this technology.

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Get the best value from your data by reducing risk and building trust

CIO

Users are increasingly concerned about how their data is harvested and used. Data privacy is an essential ingredient of trust in a business and is thus inextricably linked to growth. Data privacy is the control of data harvested, stored, utilized, and shared in compliance with data protection regulations and privacy best practices. Data privacy encompasses controlling data from unauthorized access, obtaining consent from data subjects as required, and ensuring data integrity.

Security 543
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Ignoring data lifecycle management is putting your business at risk

CIO

Enterprises are dealing with increasing amounts of data, and managing it has become imperative to optimize its value and keep it secure. Data lifecycle management is essential to ensure it is managed effectively from creation, storage, use, sharing, and archive to the end of life when it is deleted. Data lifecycle management covers the processes, policies, and procedures to ensure data is effectively managed through its lifecycle.