Fri.Feb 24, 2023

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Could Artificial Intelligence (AI) Be the Answer to Your SEO Strategy?

mention

Artificial intelligence (AI) is definitely all the buzz these days. It seems like everyone is talking about how AI is going to change the world as we know it. And while AI has been in development for decades, it’s only in the last few years that we’ve seen it translated into business applications that are accessible to companies and entrepreneurs without any technical skills or dedicated AI teams.

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Product-based IT fuels Lufthansa’s digital CX transformation

CIO

Like many airlines, Lufthansa Group had its business upended by the COVID-19 pandemic. By April 2020, with travel bans proliferating, the airline suffered losses of €1 million per hour. Thomas Rückert, senior vice president and CIO of Lufthansa Group, says those early days of the pandemic laid bare that the airline’s digital solutions were not scalable.

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Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Zoominfo

Whether by personal choice or managerial mandate, much of corporate America is returning to the office after more than two years of uncertainty and remote work. While the pandemic accelerated many trends that were already becoming mainstream, including remote work and virtual collaboration, recent data suggests that many companies are keen to see a return to in-office, on-premises work.

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Securing 5G for 2023 and beyond

CIO

By Anand Oswal, Senior Vice President and GM at cyber security leader Palo Alto Networks While mobile technology has been around for decades, the current generation, 5G, is increasingly being recognized for the exciting new benefits it brings to enterprises, SMBs, and public sector organizations. Specifically, when properly secured, 5G capabilities such as ultra-high speeds, high availability, massive network capacity, and ultra-low latency will support breakthroughs in digital transformation fo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 15 market research companies in the United States (US) 

ATTEST

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

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5 measures to gauge your digital portfolio maturity

CIO

The motivations to digitize client-facing solutions vary but are often both push and pull: a push from your organization to grow revenues, gain competitive advantage, and further differentiate products and services, and a pull by the market looking for the latest technologies such as AI/ML, AR/VR, and digital twins for immediate business benefit. When WGI and Columbia Universities’ Global Leaders in Construction Management polled over 570 end users about strategic technology trends they saw havi

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Coding for the Future of U.S. National Defense

CIO

By Hock Tan, Broadcom President & CEO Since we announced our intent to acquire VMware last year, customers have expressed to me their excitement about VMware’s momentum around cloud-native apps in its Tanzu business. Tanzu is a central part of VMware’s software portfolio and its multi-cloud strategy, and will remain that way after Broadcom’s acquisition of VMware closes.

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Data Intelligence Predictions: How to Be Data-Driven in 2023

Dataversity

It’s a new year, but we’re still facing many of the same challenges as in 2022. Businesses are preparing for greater economic uncertainty, often looking for creative ways to keep costs low while still meeting goals for the year. By becoming data-driven and using data intelligence to fuel business decisions, leaders can confidently make key […] The post Data Intelligence Predictions: How to Be Data-Driven in 2023 appeared first on DATAVERSITY.

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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Nearly 67% of 10,000 business leaders polled globally are not using data to set pricing in line with economic conditions such as inflation, according to the Untapped Data Research survey.

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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Tired of guessing what customers want? None of that guesswork helps you understand consumers better. That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Aligning security and business strategies

CIO

By Sean Duca, vice president and regional chief security officer for Asia Pacific and Japan at Palo Alto Networks Some economists predict that we could soon face a global recession. Looking at history, this does not bode well for levels of cybercrime. However, there is some evidence that macroeconomic conditions can impact cybercrime. In times of economic downturn, for example, cybercrime may increase as people turn to illegal activities to make money.

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Protecting Brand Health in an AI-Powered World

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There is no question about the positive role of AI in modern marketing. And many of the rewards associated with its adoption in business are well-known, but what about its risks? It’s important to protect brand health in our AI-powered world. For instance, since it is so vast and detailed, loss of customer and company data can have serious consequences.

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Equifax CTO Bryson Koehler on the CIO as product chief

CIO

Bryson Koehler, Chief Product, Data, Analytics and Technology Officer at Equifax, joins host Maryfran Johnson for this CIO Leadership Live interview, jointly produced by CIO.com and the CIO Executive Council. They discuss “decision intelligence” vs. data overload, advancing ethical AI, cloud native operations and more.

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What Executives Should Know About Shift-Left Security

CIO

By Zachary Malone, SE Academy Manager at Palo Alto Networks The term “shift left” is a reference to the Software Development Lifecycle (SDLC) that describes the phases of the process developers follow to create an application. Often, this lifecycle is depicted as a horizontal timeline with the conceptual and coding phases “starting” the cycle on the left side, so to move any process earlier in the cycle is to shift it left.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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We’re not bluffing: Poker and other games are good models of the autonomous enterprise

CIO

ChatGPT and other artificial intelligence tools have dominated the conversation lately. Their power to imitate human writing and art is raising concerns that machines could start replacing white-collar workers, the way they took over many blue-collar jobs in the 19 th century. We at Digitate are thinking about machines’ role at work too, as we develop software tools to make the autonomous enterprise real.

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