Thu.Oct 20, 2022

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3 ways to deter phishing attacks in 2023

CIO

Retailers are not the only people looking forward to the holiday season. It will be a busy time for scammers and fraudsters too as they send out coupons, deals and offers to consumers, and even thank-you vouchers to employees, purporting to come from organizations and brands they trust. In fact, CIO has reported that it takes only a few minutes for experienced hackers to set up a social engineering attack against enterprises (and their managed service providers) that consider themselves to be se

Banking 880
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Podcast Episode: How to Train your Whole Company on Competitive Intelligence Techniques

Crayon

As we inch closer to the end of another month, you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived!

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Routed: Being Committed to Sustainability Will Ultimately be a Non-Negotiable Attribute in Business

CIO

“The foundation of our business is rooted in sustainability. From the products we offer to the services we provide, our aim is to provide the highest levels of business continuity responsibly. Moving workloads to the cloud has been proven to reduce enterprises’ energy usage and their carbon footprint by at least 30%. To be known as a company that is doing all it can to tread lightly carries real weight and matters greatly.” – Andrew Cruise, managing director of Routed Offering enterprises across

Business 617
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Five competitive forces to shape your business strategy

WideNARROW

?The pace of change in industry forces means that companies must continually adapt their strategies to remain competitive. The key to success lies in anticipating shifts in the market and proactively developing a long-term plan for growth. To assist in developing a successful business strategy, there are five competitive forces to be aware of: Thread of New Entrants.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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As ESG Action Gains Momentum, Innovation Takes the Spotlight

CIO

ESG (Environmental, Social, and Governance) topics have emerged as critical issues for organizations of all sizes. Among those issues, sustainability has seen a surge of interest, rising steadily on CIOs’ priority lists. Via a series of interviews and panels at Schneider Electric’s Innovation Summit 2022, a snapshot of the challenges, triumphs, and next steps shows that IT and business leaders are focused as never before on data center sustainability.

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5 Reasons to Hire a B2B Inbound Marketing Agency vs. an In-House Team

Weidert Group

You’re convinced that inbound marketing is the best way to attract, engage, and delight new and existing customers to your B2B company. So, you start crafting your marketing strategy and the budget behind it. It’s then that you pause and realize that you have a decision to make: If I really want to do this right the first time, should I hire an internal marketing team or an agency?

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Activate your social listening platform to discover customer interests

Infegy

Our eBook, 10 Ways to Use Social Listening , generated a buzz of enthusiasm and curiosity among our clients! We’ve written this blog to dive deeper into questions we received – specifically, regarding how to leverage social media data to determine customers’ interests.

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Why Zero-Party Data Builds Consumer Trust

Dataversity

In 2020, Forrester Research came up with a phrase that’s since become a buzzword among many marketers: zero-party data. Essentially, zero-party data is information that individuals proactively and freely supply to companies, so it’s reliable and meaningful. By contrast, first-, second-, and third-party data are not proactively provided by the individual to the company that is requesting […].

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Don’t Have Real-time Visibility and Control Over Your Endpoints? Your Business May Be at Risk

CIO

Since the pandemic began, 60 million people in Southeast Asia have become digital consumers. The staggering opportunities Asia’s burgeoning digital economy presents are reason enough to spur you into rethinking the way you do business. This means one thing: digital transformation. Cloud adoption empowers organisations to adapt quickly to sudden market disruptions.

Business 661
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Brands Must Monitor Consumer Conversations for Misinformation

Netbasequid

Misinformation is costly. When rumors circulate about a brand, they can affect consumer and investor trust and impact sales. Brands must monitor consumer conversations to combat this misinformation and we’re going to dig into the how and why of it all, sharing examples of how this can go wrong. It will help you frame that next conversation with your team about the importance of staying ahead of these conversations. .

Retail 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Tunstall’s CTO wants to build the Porsche 911 of telehealth

CIO

Gary Steen joined assistive technology provider Tunstall Healthcare as its group chief technology officer (CTO) in August 2021, having previously been managing director for technology at telecommunications provider TalkTalk. The move was motivated by his desire to bring expertise across sectors, to work for a British technology company, and to fulfil his own social purpose amid the so-called Great Resignation.

Hospitals 369