Smart Data Collective

JUNE 8, 2021

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable.

Marketing 298

Marketing Marketing Algorithm Data Mining 298

mention

JUNE 8, 2021

Ah, content marketing… Isn’t it a beautiful beast? Whether you love it or hate it, be in no doubt that it’s an essential part of your marketing strategy. Did you know that 77% of companies have a content marketing strategy? Screenshot from HubSpot. It even fits in the process of that joyous email outreach.—once you have the template nailed, you’ll have relevant and SEO-rich content ready for a guest post.

Briefing 246

Briefing Marketing Marketing Competitive 246

ArchIntel

JUNE 8, 2021

ArchIntel™ -. Automation is an irreversible trend that some think tanks say can cause up to 800 million people to lose their jobs and about 375 million others to change their occupations over the next decade. But a recent article on AI Magazine said evolution is nothing new and evolving labor markets are inevitable. Author Samuel Schofield said it is up to people – workers, employers, policy-makers and educational leaders – to recognize and mitigate the growing deficit in the workforce’s c

Intelligence 197

Intelligence Intelligence Education Innovation 197

Octopus

JUNE 8, 2021

How to keep ahead of the competition with Competitive Intelligence This article asks how to keep ahead of the competition with Competitive Intelligence. Business competition is usually very fierce. Especially if you work within fast-moving markets. And let’s face it, Read More. The post How to Keep Ahead of the Competition With Competitive Intelligence appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 141

Competitive Intelligence Competitive Intelligence Intelligence 141

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

ArchIntel

JUNE 8, 2021

ArchIntel™ -. An article on Cobwebs Technologies’ website argues that web intelligence, or information freely available online , can be put to good use in responding to natural disasters. The article said that the key to mitigating the damage created by calamities is making quick and well-informed decisions. Policy decision-makers, first responders, security forces and epidemiological research teams need a clear view of what is taking place on the ground to manage, mitigate and prevent eme

Intelligence 189

Intelligence Intelligence Security Security 189

Weidert Group

JUNE 8, 2021

The expansion of remote working and the growing importance of social networking for social selling has many professionals exploring how to gain more connections on LinkedIn, and whether they’re doing everything they can to enhance their presence. Now topping 756 million users in more than 200 countries , LinkedIn is the clear leader for connecting with B2B prospects , potential hires , and business partners.

Business 128

Business IT 128

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. In the last decade we’ve witnessed a technology revolution. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations , accelerate pipeline and generate revenue at scale.

Sales 100

Sales Marketing Marketing Profiling 100

ArchIntel

JUNE 8, 2021

ArchIntel™ -. Quicken Loans is recruiting a market intelligence director, who will be placed at the company’s Michigan offices but will also work remotely. The company summed up the position as being responsible for managing a diverse team of technical experts to work in unison “to produce synthesized work impacting major business investments.”.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

SpyFu

JUNE 8, 2021

Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s top of the funnel content designed to attract the most interested and engaged website visitors you can. But, like the ubiquitous bean curd that shares its name, ToFu content is hard to do well.

IT 104

IT Management Marketing Marketing 104

ArchIntel

JUNE 8, 2021

ArchIntel™ -. Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. The position is tasked with researching, analyzing and communicating technical product differentiators as well as competitive sales tactics. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Similarweb

JUNE 8, 2021

As a digital expert, you’ve definitely come across the term, click-through rate (CTR) before. Although we often talk about, measure, and analyze CTR results in our day-to-day campaigns, it’s a metric that many digital marketers and research analysts forget to benchmark. . Without a point of reference, your average clicks can become a random percentage lost in an endless void of data.

Benchmarking 98

Benchmarking Research Travel Competitive 98

Netbasequid

JUNE 8, 2021

It’s not enough these days just to have a fantastic product. Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. You might have the best product in your category, but with the right messaging and packaging, your competitor may outshine you in sales volume.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Domo

JUNE 8, 2021

There is a revolution happening around data and analytics and it is being led by a key element of modern BI for all —the “all” part. “All” means everyone, of course, and in today’s business world, that encompasses people outside your organization as well, such as customers, partners, and vendors. Companies that are unlocking the power of data and analytics for all are experiencing new levels of collaboration and developing new business models.

Briefing 98

Briefing Innovation Win Security 98

Moz

JUNE 8, 2021

Aira’s recent State of Link Building Survey asked respondents about which parts of content-led link building processes they found most challenging. Paddy walks through those results, and looks at the ways in which you can ease those challenges to generate more successful results.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

IBI

JUNE 8, 2021

As the healthcare industry moves toward digital maturity, it faces complex data challenges. The urgent call for greater interoperability, the need to streamline data capture and analysis, and the need to uphold patient privacy regulation are all thorny issues that must be addressed. One of the challenges in healthcare in which data could play a significant role is health inequity.

Analysis 55

Analysis Retail Knowledge Research 55

John Daniel Associates

JUNE 8, 2021

There are benefits to publishing and distributing your NPrinting reports to the Qlik Sense Hub. You can access Qlik Sense apps and Qlik NPrinting reports in the same place and users will only have to log in to one central platform. In this post, we will show you how to: Set the Qlik Sense Hub as a Destination Publish and distribute Qlik NPrinting reports to the Qlik Sense Hub.

IT 52

IT 52

Happy Market

JUNE 8, 2021

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft.

Research 52

Research Market Research Marketing Research Win 52

Dataversity

JUNE 8, 2021

Click to learn more about author Bob Cahill. One year ago, domestic and global business planning was thrown into confusion virtually overnight as lockdown, remote working, and a growing public health crisis took hold. Today, as vaccination programs gather pace, company leaders are taking stock and beginning to look ahead, many with growing optimism and […].

Globalization 52

Globalization Learning Business Management 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Happy Market

JUNE 8, 2021

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting. In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutu

Research 52

Research Market Research Marketing Research Finance 52

Wink Intel

JUNE 8, 2021

CONSUMERS DEMAND INDEXED ANNUITIES. October 31, 2012 by Sheryl J. Moore. by Sheryl J. Moore. Just fifteen years ago, I was hard-pressed to find any information about indexed annuities in the public domain. Nothing was ever found in the newspaper or at the library; not even on that confounded thing they called “the internet.” It was difficult to find any information about the products, a mere two years after the introduction of the retirement savings vehicle.

Loss 52

Loss Research Information Security 52

Intriccately

JUNE 8, 2021

Account segmentation is the process of differentiating the best fit customers in your Tier 1 , 2 , and beyond based on the ICPs you've developed.

Marketing 52

Marketing Marketing 52

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. We are at the dawn of a new era in B2B sales and marketing. In the last decade we’ve witnessed a technology revolution. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale.

Sales 58

Sales Marketing Marketing Profiling 58

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Pathmatics

JUNE 8, 2021

Apple is making massive changes to the settings on iPhones, all in the name of privacy.

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SpyFu

JUNE 8, 2021

Search intent can be boiled down to a single question: w hy? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most important question you can ask. Not just why you’re creating the content, but why your reader needs it, why it’s valuable, and why someone is searching for it. Understanding the answers to those questions is what differentiates great content from everything else.

IT 105

IT Research Gaming Knowledge 105

ArchIntel

JUNE 8, 2021

ArchIntel™ -. Iratxe Gomez , the vice chair of the technology and operations committee at the European Emergency Number Association , has written a new article discussing the use of social media intelligence in public safety operations. SOCMINT is about analyzing conversations and responding to social media posts. However, SOCMINT entails huge amounts of data, Gomez said in her blog post on the EENA website.

Data Mining 104

Data Mining Intelligence Intelligence Analysis 104

Wink Intel

JUNE 8, 2021

April 13, 2018 by Sheryl J. Moore. Did you know that the biggest fear of Americans age 50 and older is running out of money in retirement?1. Did you know that an annuity is the one financial instrument that can guarantee an income you will never outlive? Let that sink in. We’ll get back to that in a minute. View Insurance Selling, April 2018 . Irrespective of this unique supply/demand concept, not many people know about annuities.

Loss 76

Loss Market Research Marketing Research Competitive Intelligence 76

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Elegant BI

JUNE 8, 2021

What Does a Business Need to Do To Ensure That Users Adopt Analytics? If your business is trying to incorporate data analytics into the fabric of day-to-day work, you will need to get your users to adopt analytical tools. The way forward is not all that complicated. The solution you choose must take an augmented analytics approach, one that includes simple search analytics, ala Google search.

Business 52

Business Predictive Analytics Algorithm Knowledge 52

Wink Intel

JUNE 8, 2021

Part of what I do for my full-time hustle is to track every annuity, its features, rates, and sales. AnnuitySpecs may look like a simple website, but there is A LOT of work that goes into that tool. Almost a dozen people are needed just to keep up with all the product information that goes into making Wink the most reliable resource for product intelligence.

Benchmarking 40

Benchmarking Market Research Marketing Research Competitive Intelligence 40