Thu.Jun 01, 2023

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. These moves reflect a realization among businesses that GAI holds a key to unlocking remarkable marketing possibilities; the promise of stretching marketing budgets by boost

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Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

Crayon

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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L’IA nelle imprese italiane, a che punto siamo?

CIO

L’intelligenza artificiale è già tra noi, soprattutto se guardiamo il livello di implementazione da parte delle grandi imprese: dati alla mano, risulta che, nel 2022, il 61% del campione esaminato (174 organizzazioni) ha avviato almeno un progetto di IA, mentre il 34% si dichiara in possesso di capitali, competenze e strategie per integrare l’AI nei propri processi.

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Should Your Job Posting Require a Degree? 

Zoominfo

Until recently, getting a college degree seemed like the best way to secure a well-paying job. But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barrie

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Zendesk to lay off another 8% of its staff, cites macroeconomic issues

CIO

CRM software provider Zendesk is reducing another 8% of its workforce citing macroeconomic uncertainty, just six months after the company laid off 300 staffers for the same reason. “All this is difficult news to share, but I’ve made the decision to reduce our workforce by 8% at Zendesk,” CEO Tom Eggemeier wrote in an email to all employees, which was later posted as a blog.

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More Trending

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HubSpot Partners Weidert Group & OverGo Studio Merge, Expanding Capabilities

Weidert Group

APPLETON, WI, June 1, 2023 — Weidert Group, a Platinum-level HubSpot partner, and OverGo Studio, a Gold-level HubSpot partner, are merging. By broadening its breadth of solutions, the combined agency — to be known as Weidert Group — is in an even more powerful position to tackle the challenges its clients face, and to continue on its growth trajectory.

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FIRST QUARTER 2023 LIFE INSURANCE SALES

Wink Intel

Non-Variable IUL Sales Sales for the first quarter of 2023 were $730 million, compared with sales of $737 million for the first quarter of 2022. First quarter non-variable life sales were down 15% when compared to the previous quarter and down less than 1% as compared to the same period last year. Total 1Q2023 non-variable universal life sales were $730,212,516.

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Revolutionize Competitive Intelligence with Kompyte's Groundbreaking AI GPT Suite

Kompyte

It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. Also true.

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Special Edition! A note from Wink

Wink Intel

We delayed the newsletter this week to coincide with the publishing of Wink’s Sales & Market Report’s life report and to kick off National Annuity Awareness Month! National Annuity Awareness Month is designed to provide awareness and understanding of annuities and their benefits in financial and retirement planning. Be sure to look for our social media communications with a focus on educating the public on the important role annuities play in retirement for providing retirement s

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Building Better Insights: Enabling Real-World Data-Driven Drug Development

Dataversity

By 2025, the drug discovery market is expected to reach $71 billion. While recent growth in the market was largely influenced by the COVID-19 pandemic and the need for vaccinations, a need for more robust data and analytics has also contributed to the industry’s rapid development. Developing new drugs involves substantial money and time – and […] The post Building Better Insights: Enabling Real-World Data-Driven Drug Development appeared first on DATAVERSITY.

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MassMutual bolsters leadership team

Wink Intel

Massachusetts Mutual Life Insurance Company has announced that company veterans Paul LaPiana and Dominic Blue will join the executive leadership team. LaPiana has been appointed head of brand, product and affiliated distribution, while Blue has been named head of third-party distribution and markets. The appointments take effect Thursday. Both LaPiana and Blue will report to Roger Crandall, chairman, president and CEO of MassMutual.

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Resilient data backup and recovery is critical to enterprise success

CIO

As businesses digitally transform and leverage technology such as artificial intelligence, the volume of data they rely on is increasing at an unprecedented pace. Analysts IDC [1] predict that the amount of global data will more than double between now and 2026. Meanwhile, F oundry’s Digital Business Research shows 38% of organizations surveyed are increasing spend on Big Data projects.

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AI Chatbots Don’t Understand Annuities

Wink Intel

More and more consumers are finding ways to utilize generative artificial intelligence in their daily lives, most often through “chatbots” that use the emerging technology to spit out human-like responses to both simple and complex prompts in a matter of seconds. According to Tamiko Toland, managing director of lifetime income strategy and market intelligence at TIAA, it is only natural that Americans are turning to programs such as ChatGPT for help with everything from meal planning to writing

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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CPG Market Overview & Outlook for 2023 and Beyond

Alpha Sense BI

In times of economic uncertainty, the Consumer Packaged Goods (CPG) industry is typically the first and most heavily impacted sector. This market is particularly sensitive to any shifts in consumer preferences or behavior and can provide valuable insights into the state of the economy at large. In the past few years, several macroeconomic events have rocked the economy, and by default, the CPG market.

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We Asked ChatGPT-Type Model About Life Insurance, Annuities. Yikes!

Wink Intel

Questionable Accuracy: We asked Bard about the average commission paid to an insurance agent on the sale of an immediate annuity and an indexed annuity. It told us commissions for immediate annuities are higher than those for indexed products. “This is absolutely inaccurate,” said Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report.

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AI Can Help Accelerate Development with Low-Code Frameworks

Smart Data Collective

Artificial intelligence technology is significantly changing the software development profession. According to Github, 1.2 million developers already rely on artificial intelligence technology to do their jobs. However, despite their knowledge about programming, many developers do not fully grasp the benefits that AI can bring to their profession. There are a number of reasons that they should consider using AI, such as taking advantage of low-code frameworks.

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These Bank Alternatives Can Keep Cash Rolling In

Wink Intel

Like banks, nonbank investment giants are also subject to funding worries—just in different forms, and not to the same degree. That is a big reason these firms might continue to outperform their deposit-taking peers. Alternative-asset managers of private-equity and private-debt funds such as Apollo Global Management, and Blackstone KKR & Co. appear poised to capitalize on recent disruptions in banking.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Democratizing HPC with multicloud to accelerate engineering innovations

CIO

Today’s research is crucial because it fuels tomorrow’s innovations. Increasingly, the speed and magnitude of innovations rely on technology-powered research and engineering using high performance computing (HPC). That’s why democratizing HPC via the cloud—known as Cloud for HPC—can provide significant benefits to all of humankind. Cloud for HPC is helping to move HPC usage from fringe to mainstream, providing all researchers, engineers, and organizations access to this fundamental resource for

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NCOIL members fight for lead role in insurance regulation

Wink Intel

Editor’s Note: This is the third of a three-part series on the state-based insurance regulatory system. This month’s story takes a look at the National Council of Insurance Legislators and its niche role in the regulatory system. The regulation of insurance starts with state insurance departments. The National Association of Insurance Commissioners traces its roots to 1871.

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Annuities rising; consumers seek balance of growth and protection

Wink Intel

The financial environment in 2022 — with unprecedented long-term equity market volatility and rapidly rising interest rates at levels not seen since the financial crisis — led to more people seeking the protection offered by fixed annuities. Sales of protection-based annuity solutions — which include fixed-rate deferred annuities, fixed indexed annuities without a guaranteed living benefit, registered index-linked annuities without a guaranteed living benefit and traditional variable annuities w

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‘Annuity King’ faces a second trial on tax evasion charges

Wink Intel

Phillip Roy Wasserman’s legal troubles did not end with his May 15 conviction on nine fraud counts. The self-styled ‘Annuity King’ will be tried separately on tax evasion charges. Wasserman requested that the tax charges be severed from the fraud charges, court documents say. Click HERE to read the full story via INN The post ‘Annuity King’ faces a second trial on tax evasion charges appeared first on Wink.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Do us a favor

Wink Intel

It’s Annuity Awareness Month, homies! Do me a favor, and ask your neighbor if they’ve heard of the “A-word.” The more people we educate, the less Americans we’ll have with insufficient income during retirement. -sjm The post Do us a favor appeared first on Wink.

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Annuity sales are killing it!!

Wink Intel

Product Line $$$ / % Chng/Qtr / %Chng/Yr >All Deferred Annuities $84.74 B / 6.81% / 41.91% >>Non-Variable Deferred Annuities $62.91 B / 8.75% / 98.27% >>>Indexed Annuities $22.60 B / $22.60 B / 4.42% / 35.56% >>>Fixed Annuities $382.94 M / -33.45% / -17.39% >>>MYG Annuities $39.92 B / 12.05% / 173.49% >>Variable Deferred Annuities $21.82 B / 1.61% / -22.00% >>>Structured Annuities $9.67 B / 2.97% / 2.12% >>>Variable

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Indexed, MYGA annuities set Q1 sales record, says Wink

Wink Intel

Annuity sales are on a hot streak. In fact, indexed and multi-year guaranteed annuities set an all-time sales record in the first quarter of 2023, with deferred annuity sales at $84.7 billion, up 6.8% compared to the previous quarter, and up a whopping 41.9% compared to the same period last year. Deferred annuities include the variable annuity, structured annuity, indexed annuity, traditional fixed annuity, and multi-year guaranteed annuity product lines.

Sales 40
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Bermuda Offshoring Could Make Annuity Issuers Look Too Good: Moody’s

Wink Intel

Some U.S. life insurers use reinsurance from providers based in Bermuda and other offshore jurisdictions to cut the amount of capital supporting their products, invest the capital more aggressively and come away with nicer-looking risk-based capital ratios, according to a team at Moody’s Investors Service. Bob Garofalo and other analysts at Moody’s have prepared a new report, backed with a close look at the regulations in Bermuda and other offshore jurisdictions, and detailed financial figures,

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Americans With Annuities Want More Annuities: Survey

Wink Intel

Americans who already own annuities, or other products that provide a guaranteed source of lifetime income, love the idea of buying more annuities. The American Council of Life Insurers came up with data on how familiarity with annuities breeds love for annuities when it sponsored a recent survey of 1,003 U.S. retirement savers ages 45 through 65. Click HERE to read the full story via ThinkAdvisor The post Americans With Annuities Want More Annuities: Survey appeared first on Wink.

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MYGA Frenzy Pushes Annuity Sales Higher in Q1: Wink

Wink Intel

Moore’s View: Sheryl Moore, Wink’s CEO, said non-variable annuities are paying higher rates than bank certificates of deposit can offer. “As long as CD rates remain so low relative to annuity rates, you can count on indexed and MYGA annuity sales being high,” Moore said. Click HERE to read the full story via ThinkAdvisor The post MYGA Frenzy Pushes Annuity Sales Higher in Q1: Wink appeared first on Wink.

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U.S. Heading From Retirement ‘Crisis’ to Retirement ‘Catastrophe’: Allianz

Wink Intel

Unless a major course correction is achieved, workers in the United States appear to be on track for significant retirement hardship, and a growing body of academic and survey research suggests Americans are facing a grim new reality after they retire. The latest analysis pointing to this conclusion was published Wednesday by Allianz Life. Click HERE to read the full story via ThinkAdvisor The post U.S.