Tue.Mar 23, 2021

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CI Teams & Budgets Are Growing Faster Than Ever [DATA]

Crayon

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report , an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before. It was only a year ago that 58% of businesses told us they had CI teams of two or more dedicated professionals.

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Study Says OSINT Should Be Seen as Crucial to National Security

ArchIntel

ArchIntel™ -. Some believe that the open-source intelligence process has existed for too long in the shadow of more glamorous forms of intelligence gathering such as the kind of espionage depicted in action novels and films. A blog entry in Security Boulevard, however, said that OSINT may finally be getting the recognition it deserves. Security blogger Johnathan Nelson cited a report released by the Center for Strategic and International Studies Technology and Intelligence Task Force in February

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GDD For Website Optimization: A Real-Life Story

Weidert Group

At Weidert Group, we don’t just maximize the power of inbound marketing with our clients, we fully use it ourselves. Similarly, we don’t just talk about the power of growth-driven design (GDD), we use it on our own website. This blog post — which is more like a mini-case study — dives into a little problem we had with our website speed and explains how we fixed it using the process of growth-driven design.

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Expert Recommends Using Automation in Conducting OSINT Investigations

ArchIntel

ArchIntel™ -. Daniel Ben-Chitrit , a senior product manager at Authentic8 , said in a recent article that while humans are still essential in collecting open-source intelligence data, organizations must also invest in automating their OSINT collection process. In the article published by Security Boulevard, Ben-Chitrit noted that the first part of the OSINT investigative process is data collection.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social

Netbasequid

Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could be improved and what should be discarded. Best of all? It’s starts with one super simple step – capturing consumer chatter.

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Artificial Intelligence Cannot Be Separated From Human Intelligence

ArchIntel

ArchIntel™ -. “The retail automation market is expected to grow at a CAGR of 15.41% over the forecast period (2021-2026).” — Research and Markets. Much has been said about the capabilities of artificial intelligence but few people ever really wonder where those capabilities originate. A recent post by blogger Wendy Toscano tries to demystify the smart machine by explaining that AI is nothing more or less than what its human programmers have put into it.

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Augmented Intelligence Seen to Define the Future of Work

ArchIntel

ArchIntel™ -. The question of whether smart machines will eventually replace human workers in all manners of production goes a long way back. An article co-written by organizational behavioralist David De Cremer and chess grandmaster Garry Kasparov said that this will probably not be the case. The authors said that the real question to ask is how can human intelligence work with artificial intelligence to produce augmented intelligence?

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SEO Website Analytics: Going One Step Deeper Into GA

Moz

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.

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Axon Recruiting Senior Marketing Coordinator of Competitive Intelligence

ArchIntel

ArchIntel™ -. Axon Enterprise is currently recruiting a senior marketing coordinator of competitive intelligence to be based in the company’s Scottsdale, Arizona, headquarters. In its help wanted notice on LinkedIn, the firm said it is looking for an individual who has a deep familiarity with its products and who likes to outsmart the competition.

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Digital Marketing for Top Brands: Disney, Amazon and Geico

Pathmatics

How the biggest brands advertise online provides a lot of insight. Whether you’re a small, mid-size, or big business, gaining business intelligence about others can help drive your own digital marketing success. Typically though, to access this kind of data you’d either need to be an employee with high-level marketing clearance, a member of their C-Suite, or a super spy.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Sysco Hiring Senior Manager of Customer and Competitive Intelligence

ArchIntel

ArchIntel™ -. Sysco Corporation is seeking to hire a senior manager of customer and competitive intelligence for assignment in its U.S. headquarters in Houston, Texas. The company summed up the role as being responsible for providing critical insights on customers and competitors alike in order enable top management to make informed strategic decisions.

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Ep. 405 – How to Navigate a Successful Career in Market Research

Happy Market

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: [link] [link] [link]. Whitney Dunlap-Fowler, founder of Insights in Color LinkedIn: [link] [link] [link] [link].

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Smarten Support Portal Updates – March – 2021!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Assisted Predictive Model: Handling Outliers Using Smarten Assisted Predictive Modelling. Others: Handling UTF Encoding for Metadata database.

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Procurement Intelligence Spotlight: Vishal Suri

Evalueserve

EVS: Thank you for speaking with us today, Vishal. Before we get into our questions, could you tell us about your background and what you are currently working on? Vishal: I lead the US insights and advisory practice across verticals. My team and I solve strategy, innovation, marketing, and supply chain problems for Fortune 1000 clients in the US. I personally lead advisory workshops for clients to enable process transformations in their functions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Is Explainable AI and Its Impact?

Dataversity

Click here to learn more about Dustin Oxborrow. Artificial intelligence (AI) drives a growing share of decisions that affect every aspect of our lives, from where to take a vacation to health care recommendations that could affect our life expectancy. As AI’s influence grows, market research firm IDC expects spending on it to reach $98 billion in 2023, […].

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FBL Financial Group Special Committee Sends Letter to Shareholders

Wink Intel

WEST DES MOINES, Iowa–( BUSINESS WIRE )–FBL Financial Group, Inc. (NYSE: FFG) (“FBL Financial Group” or “the Company”) today sent a letter to shareholders urging them to vote “ FOR ” the previously announced definitive agreement under which Farm Bureau Property & Casualty Insurance Company (“FBPCIC”) will acquire all of the outstanding shares of FBL Financial Group Class A and Class B common stock, excluding shares owned by FBPCIC and the Iowa Farm Bureau Federation (“IFBF”), for

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OSINT Dojo Offers Online Investigative Skills Taught the Fun Way

ArchIntel

ArchIntel™ -. Open-source intelligence gathering is widely understood to be a series of expeditions into cyberspace with the objective of accumulating information on a certain subject matter. It is not seen as a single activity but rather a chain of focused activities. A recent article on OSINT Me, however, introduces online sleuths and other curious minds to OSINT Dojo, an online platform dedicated to the “gamified” teaching of the art of mining OSINT.

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Protective to Host 2021 Company Update Webcast Wednesday, March 31 at 9am CDT

Wink Intel

BIRMINGHAM, Ala.–( BUSINESS WIRE )–Protective Life Corporation (“Protective”), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750, “Dai-ichi”), will host a Company Update webcast on March 31, 2021, from 9 to 10:30 a.m. CDT. Company leaders will provide information about Protective’s 2020 financial results, current business strategy and 2021 outlook.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AmeriLife Announces SVP Of Strategy And Innovation

Wink Intel

CLEARWATER, Fla. , March 17, 2021 /PRNewswire/ — AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, health insurance and retirement planning solutions, has hired Galya Appell as senior vice president of Strategy and Innovation. In this role, Appell will lead the design, planning, execution, and integration of AmeriLife’s business strategies.

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DALBAR Identifies the Top Account Statements

Wink Intel

MARLBOROUGH, Mass. , March 17, 2021 /PRNewswire/ — The results of DALBAR ‘s annual Trends and Best Practices in Investor Statements study are in, and BNY Mellon’s Pershing, BlackRock, Merrill and AIG all landed in the top spot within their respective lines of business. Pershing’s brokerage statement topped the list for the third consecutive year, achieving the highest brokerage statement score of all time. “We are honored to receive this recognition, acknowledg

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AmeriLife Acquires Insurance 360; Expands Capabilities to Serve Term Life Insurance Market

Wink Intel

CLEARWATER, Fla. , March 16, 2021 /PRNewswire/ — AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has acquired Insurance 360 , an insurance provider that offers term life, universal life, disability income, long-term care, and survivorship insurance policies from major insurance carriers. . “Under President Scott Harper’s direction, Insurance 360 has become one of t

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Nine Northwestern Mutual Advisors Named to the Barron’s Top 1,200 Financial Advisors Ranking for 2021

Wink Intel

MILWAUKEE , March 18, 2021 /PRNewswire/ — Northwestern Mutual announced today that nine financial advisors affiliated with Northwestern Mutual Wealth Management Company have been named to the 2021 Barron’s Top 1,200 Financial Advisors ranking. “In an unprecedented year, our advisors and their teams remained deeply committed to providing comprehensive financial security to individuals and families,” said Aditi Javeri Gokhale, chief commercial officer and president of i

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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State Lawmakers Consider Remote Notarization Model

Wink Intel

A team of state insurance legislators wants to help people prove their signatures and documents are real without making in-person visits to notaries. The lawmakers, members of the National Council of Insurance Legislators (NCOIL), are working on a draft of a Remote Notarization Model Act. NCOIL included the draft model in a packet of materials for the group’s upcoming spring meeting in Charleston, South Carolina.

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Fixed Income Products in a Zero-Rate Market

Wink Intel

It’s a relatively new thing in America that a large contingent of people publicly distrust those who create wealth. Yet, what started with Occupy Wall Street has culminated in a pitched battle where Wall Street, represented by hedge funds shorting GameStop, was roundly defeated by Main Street, represented by day traders taking the long position. These two watershed moments illustrate everything that is wrong in the investment world today: that two groups sharing the same interest, namely increas

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Number of New U.S. Individual Life Policies Sold Rises: LIMRA

Wink Intel

U.S. consumers got more individual life insurance for less money in the fourth quarter of 2020, according to new insurer survey results from LIMRA. LIMRA found that insurers sold 2% more individual life policies in the latest quarter than in the year-earlier quarter. The total amount of coverage purchased increased 1%, but total new annualized premiums fell 8%.

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Multi-Generational MERIT Insurance Services Secures Future Growth by Joining Integrity Platform

Wink Intel

DALLAS , March 16, 2021 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired MERIT Insurance Services (“MERIT”), a leading brokerage general agency (“BGA”) based in Hartford, Connecticut.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Nationwide’s Sixth Annual Advisor Authority Study – Women’s Retirement

Wink Intel

. As the COVID-19 pandemic wears on, women investors are more concerned about their finances and feel less prepared than they’ve been in years. Nearly three in four women with investable assets of $100,000 or more said the pandemic has negatively impacted their ability to retire. Ann Bair and Lori Hall present the findings from Nationwide’s sixth annual Advisor Authority study, powered by the Nationwide Retirement Institute®, reflecting the responses of more than 2,500 individual investors, adv

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Awareness of simplified underwriting boosts chances people will buy life insurance

Wink Intel

While fully underwritten policies may net better deals, consumers seem to like simplified issue life insurance. While already underway prior to the COVID-19 pandemic, many life insurance policies are now underwritten through “simplified” or “streamlined” processes, which are less reliant on physical data (e.g., blood, urine, examination) and more reliant on readily available datasets (e.g., medical, financial, personal).

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Principal May Remain Largely Intact: KBW Analyst

Wink Intel

Principal Financial Group Inc. may come out of its strategic review with less life and annuity business on its books but with its current product strategy largely intact. Ryan Krueger, a securities analyst at Keefe, Bruyette & Woods (KBW), talked about that possibility in a recent life and annuity market commentary. KBW is part of Stifel Financial Corp.

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Life Insurance Premium Down, Policy Sales Up In Mixed 2020 Data

Wink Intel

While total life insurance new annualized premium fell 3% in 2020, the number of policies sold in 2020 increased 2% for the year, driven by strong whole life and term sales, according to LIMRA’s U.S. Individual Retail Life Insurance Sales Survey. “In 2019, fourth quarter premium jumped 15% ahead of the mandatory adoption of the 2017 CSO tables and principle-based reserving that would be implemented on Jan. 1,” said Elaine Tumicki, corporate vice president and director of LIMRA’s Insurance

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.