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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I Another experienced IT leader, David Ivell, chief product and technology officer at behavior management training company Team Teach, is already harnessing generative AI’s power. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. To grow a base of loyal Instagram followers, you have to commit to playing the long-term game. Check out the following engagement strategies for inspiration.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Image source ).

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. your playbook will help produce a consistent outcome.

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19 Harmful Influencer Marketing Mistakes to Avoid

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And the cost of a micro-level influencer is far more manageable than that of the typical A-list influencer. The following video covers eight game changing social media engagement hacks that will help you grow your brand. Did You Know? Influencers are asking for more creative control; 83% regard it as their first priority.

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