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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

Copywrite 240
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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Marketing 260
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15 Examples of Creative B2B Content Marketing Done Right

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Stay Informed. Marketers that stay informed, not just on their industry but the wider world, will find they have more to work with. Copywriting: The Definitive Guide. This is highly branded content disguised as entertainment and works by way of association. At this stage, procrastination is a killer. Source: Backlinko.

Marketing 350
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Conduct consumer behavior research keeping your ideal customer in mind. Will this post bring value to, educate, empower, or entertain my ideal customer?

Marketing 350
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6 Ways to Leverage Social Media for Lead Generation

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Lead nurturing is about developing and strengthening the relationship with your qualified leads (the ones who have shared their contact information with you). Once you have successfully received their contact information, you can nurture them at multiple stages of the buyer’s journey until they make a purchase. Advertise on Facebook.

Copywrite 338
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The Top 35 Sales Podcasts for Sales Professionals

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According to the iTunes show notes for this podcast, here’s what you can expect, “Today’s buyer is more informed and more skeptical when it comes to buying. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Listen here. 3. Sales Influence—Why People Buy.

Sales 269