article thumbnail

Sales Enablement Metrics: 7 Ways to Measure Success

Crayon

You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts. Competitive win rate. Sales cycle length. You can provide tactics that help them overcome objections.

article thumbnail

Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

article thumbnail

The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Crayon

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.

article thumbnail

Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

article thumbnail

Why Traditional Win Loss is Dead

Primary Intelligence

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. A Better Way for Win Loss.

Loss 197
article thumbnail

Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162