Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Being able to position your product or service in a way that demonstrates value to your buyers is crucial to increasing win rates.

Loss 104

Loss Win Analysis Marketing 104

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Apprize360 Intelligence

DECEMBER 18, 2017

The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

ArchIntel

MARCH 10, 2021

In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks.

Competitive Intelligence 104

Competitive Intelligence Profiling Loss Competitive 104

ArchIntel

FEBRUARY 2, 2022

cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. These are some of the industry’s more notable competitive intelligence professionals who will be generating the insights to give their companies an edge. In the face of increasing demand, U.S.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

JULY 29, 2021

Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Foundations of Market & Competitive Intelligence. LEARN MORE. LEARN MORE.

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy.

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Active Selling. Who are their buyers?

Win 111

Win Battlecard Sales Sales Enablement 111

Alpha Sense BI

APRIL 26, 2024

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, Klue has a steep learning curve and may not be right for small businesses or startups with limited resources to dedicate to competitive analysis.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Zoominfo

JULY 13, 2021

Why Conversation Intelligence? Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Zoominfo

JULY 13, 2021

Why Conversation Intelligence? Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70