CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Consider how fast generative AI went from avant-garde to ubiquity: At under two years, it may be a record.

IT 877

IT Win Technology Technology 877

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 650

Marketing Marketing Innovation Capital 650

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157

Analysis Competitive SWOT IT 157

CIO

JANUARY 29, 2024

Back in the day, IT culture was all about the perks. Would-be employees were drawn in by modern, open spaces punctuated by game tables and fully stocked kitchens along with an array of services that might include on-site gyms, coffee bars, even chef-inspired cafeteria fare. To be clear, everyone still fancies a high-end perk.

Business 804

Business IT Banking Globalization 804

CIO

JANUARY 2, 2024

This approach is vital for staying competitive and responsive in an era where technological advancements, particularly in AI, are rapid and transformative.” As Lee Boelens, CIO of workforce solutions provider GDH, says: “IT is more than a department; it is an important resource that should be woven into each of the other departments.”

IT 903

IT Innovation Security Security 903

CIO

FEBRUARY 22, 2024

They have AI-based services that either make processes automatic, more efficient, or provide the business with services that give competitive advantages,” he says. With this in mind, the AI ​​CoE acts along two clear lines at a global level.

IT 662

IT Knowledge Innovation Advantage 662

CIO

FEBRUARY 5, 2024

After all, in today’s rapid-paced business world, a creative, productive IT team is vital for staying ahead of the competition, increasing revenue, and becoming a market leader. Every IT leader wants to create a fast, efficient, and innovative IT organization.

IT 822

IT Advantage Advantage Technology 822

CIO

NOVEMBER 27, 2023

That’s not to say they’re looking to ditch their roles or smash machines, as the real Luddites had. Yet CIOs do admit that they’re worried about multiple issues these days. Here are 10 worries keeping IT leaders up at night. For example, it highlighted a 153% rise in global ransomware attacks from September 2022 to September 2023.

IT 866

IT Finance Technology Technology 866

CIO

AUGUST 2, 2023

Salesforce has made its customer relationship management (CRM) suite, dubbed Starter, generally available in an effort to garner more market share in the small and medium businesses (SMBs) segment as it faces stiff competition from rivals such as Zoho. So, what is Salesforce Starter?

Competitive 615

Competitive Research Sales Knowledge 615

CIO

OCTOBER 23, 2023

CIOs and their IT teams have enjoyed a bump in power and prestige in recent years, as the C-suite has embraced continuous transformation, digital everything, and a host of emerging technologies — all enabled by IT. Yet many IT departments are struggling to reshape themselves to better meet the mandates of today. IT needs to go beyond that.

IT 860

IT Startups Innovation Technology 860

CIO

OCTOBER 5, 2023

As today’s digital-centric landscape continues to evolve at an unprecedented pace, software agility, and speed-to-market are critical to long-term success and revenue growth for any business. It requires a mindset change away from the technology itself and instead, towards identifying the target market and understanding those wants and needs.

IT 780

IT Security Security Innovation 780

CIO

OCTOBER 31, 2023

When salespeople are working off good data, they will have a competitive advantage,” Tantrum states. “If Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. It requires a deep commitment to frequent, clear communication and coordination on mutual goals.

Sales 799

Sales IT Startups Innovation 799

CIO

JANUARY 11, 2024

Navigating uncertainty Like many IT leaders, Saket Srivastava, CIO of Asana, believes ongoing lack of economic clarity on a wide scale, paired with instability in the tech market, will create new challenges for 2024. These external factors can have a dramatic impact on business operations and strategic planning.

IT 835

IT Security Security Human Resources 835

CIO

DECEMBER 5, 2023

Economic uncertainty, increased competition, sustainability concerns, shareholder expectations, and regulatory challenges are also top of mind. IT leaders have always needed to exercise fiscal responsibility while meeting business demands for technology. But it’s not the only one.

IT 868

IT Analysis Technology Technology 868

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market. A consistent stream of sound competitive data—i.e., Let’s begin!

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Crayon

DECEMBER 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits.

Competitive Intelligence 422

Competitive Intelligence Competitive Intelligence Intelligence 422

Crayon

AUGUST 11, 2021

Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community. Take action.

Analysis 662

Analysis Competitive Benchmarking Competitive Intelligence 662

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MAY 11, 2021

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. Today, we’ll walk through five examples of commercials that were created by brands in competitive markets.

Competitive 658

Competitive Learning Marketing Marketing 658

CIO

JANUARY 18, 2024

Agility: Given the need to stay ahead of market events, behaviors, and disruptive trends, today’s CIO job market favors those who demonstrate flexibility and foresight, and can establish agile IT cultures. Recruiting activity on the rise A case in point is Thomas Licciardello, CIO and consultant at Northeast CIO’s.

IT 793

IT Alliance Startups Technology 793

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 250

Startups Market Research Marketing Research Intellectual Property 250

CIO

JANUARY 31, 2024

While an oft-mentioned concern regarding large tech firms buying small firms is the potential for such deals to reinforce monopoly power in the product market, we argue instead that acquihiring can be understood as a means of bolstering monopsony power in the specialized labor market,” the researchers wrote.

Startups 662

Startups IT Profiling Research 662

CIO

JANUARY 9, 2023

Given how competitive the technology and associated talent market is, companies have to clearly map out their plans for business growth, ensuring they are as comprehensive, considered, and responsible as possible. Recent market volatility has added to the complexity of delivering high-quality products and services,” Derr says.

IT 910

IT Security Security Startups 910

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

AUGUST 22, 2023

When it comes to competitive intelligence, starting somewhere often translates to new hire orientation. Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. And for most, running 26.2 miles doesn’t happen on the first day. You’ve got to start somewhere with those first few miles.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

DECEMBER 12, 2023

But to implement AI to better assess markets and competition for a company’s goods, for example, the AI will need access to a wide variety of data from within and outside the company to analyze customers, the market, and products. Why was I at this presentation, you ask?

IT 662

IT Finance Algorithm Security 662

CIO

JULY 18, 2022

Service providers have been forced to increase prices in order to offer more competitive compensation, which is another factor pushing CIOs toward managed services and the cloud, as hiring in-house IT staff becomes more and more expensive. trillion, according to projections released by Gartner Research. in 2022, according to Gartner.

IT 902

IT Research Sales Analysis 902

CIO

JUNE 13, 2022

New technologies hit the market, existing ones evolve, business needs change on a dime, staff comes and goes. Market pressures continue to make customer experience a top CIO concern, says Aamer Baig, a senior partner with management consulting firm McKinsey & Co. CIOs are used to rapid change. Customer experience.

IT 900

IT Innovation Technology Technology 900

CIO

APRIL 12, 2022

Accenture was the only IT service provider that performed well across all market segments that Everest Group evaluates. Beating or meeting this performance will require similar persistence on capability development and value proposition across markets.”. In fact, it was the sixth year in a row that the $50.5

IT 829

IT Banking Market Segmentation Competitive Positioning 829

Crayon

JULY 14, 2021

One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.

Competitive 662

Competitive Marketing Marketing Competitive Intelligence 662

CIO

SEPTEMBER 26, 2023

Change is necessary to stay competitive and lead in your markets. We’ve all seen the insurance commercials: Mayhem is everywhere. When it strikes in the consumer world of insurance, you want the right people on your side and the right plan to navigate a way forward. The same can be said about IT.

IT 617

IT Innovation Security Security 617

CIO

NOVEMBER 8, 2022

Build solid marketing skills IT freelancers must be able to effectively market themselves and their services. This requires creating a great portfolio, developing a marketing plan, and networking with potential clients. You must avoid overcommitting yourself; always underpromise and overdeliver.”

IT 781

IT Commerce Knowledge Management 781

Crayon

JULY 1, 2021

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features. There are several aspects to consider when evaluating competitors’ products.

Analysis 549

Analysis Competitive Advantage Advantage 549

Cipher

MAY 5, 2021

The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

CIO

NOVEMBER 8, 2023

Inflation may have dropped from its high in 2022, but the price pressures on IT budgets have continued unabated. Rising prices have imposed tough challenges on IT budgets, operations and staffing, especially for global organizations with operations in countries where inflation has been running high, such as Poland (10%), India (8%) or Turkey (50%).

IT 835

IT Gaming Win Knowledge 835