article thumbnail

8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.

article thumbnail

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape

WideNARROW

A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

article thumbnail

Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond

Aqute Intelligence

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? What information can you get from these resources? But is this enough? Let's find out.

article thumbnail

Vertical solutions rise in 2024

CIO

Shallower Competitive Landscape: The horizontal SaaS market is a deeply entrenched – and scarred – battlefield. IT can provide business buyers with the technical expertise they need to understand vertical solutions and make informed purchasing decisions. They understand the jargon, the workflows, the pain points.

article thumbnail

Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

Responsibilities that come with ensuring your business stands out among the competition include establishing brand awareness, staying informed of changes in the market, and employing the right people, just to name a few.

article thumbnail

How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. For instance, let's say you're bringing a new fitness app.