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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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How Media Monitoring and Quality Management Software Drive Business Success

mention

Harnessing the Power of Media Monitoring for Competitor Analysis In the competitive landscape, tracking competitors is crucial. This critical knowledge enables organizations to identify market gaps and devise strategies for gaining a competitive advantage. Q3: Is quality management software only for manufacturing companies?

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How Media Monitoring and Quality Management Software Drive Business Success

mention

Harnessing the Power of Media Monitoring for Competitor Analysis In the competitive landscape, tracking competitors is crucial. This critical knowledge enables organizations to identify market gaps and devise strategies for gaining a competitive advantage. Q3: Is quality management software only for manufacturing companies?

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Technology Industry Trends and Outlook in 2024

Alpha Sense BI

2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitive market (i.e. medical students can learn and practice surgical procedures, diagnosis, and treatment). billion by 2030 with a CAGR of 23.1%

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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Ready to learn more? Example: GE (General Electric), has created a playful yet educational social media presence.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

What they really need is a clear, detailed picture of the competitive landscape that is honest and transparent. It is a lot of pressure, but at the end of the day a strong Competitive Intelligence group is a balance of art and science, responsible for helping to inform the company’s strategy and drive decision making.”.

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5 Emerging Trends in Competitive Intelligence

Evalueserve

Review sites are becoming a prominent research tool for CI teams. Understanding what your clients like about your product or service, and what your competitors’ clients dislike about their product or service is extremely beneficial in the competitive landscape. . . Beyond the Competition, More Focus on the Market .