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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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13 Best Marketing Books Worth Reading In 2023

mention

The book provides a wealth of practical advice on how to conduct market research, identify opportunities for differentiation, and write powerful positioning statements. “The Lean Startup” by Eric Ries “The Lean Startup” is one of the best marketing books available — but it covers much more than just marketing.

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Private Equity: Trends and Outlook for 2023

Alpha Sense BI

Consolidation of these sectors is attractive for PE firms looking to deploy capital in the space and create business value for existing portfolio companies or gain share in established verticals, according to Jonathan Boyers, Head of KPMG’s UK Corporate Finance practice. billion for their European Capital XI Fund early in the year.

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Audience Intelligence: What It Is & The Best Audience Intelligence Platforms to Try

Netbasequid

Misunderstanding your target audience impacts your bottom line, so it’s imperative to get it right – as these stats suggest: Capitalizing on audience intelligence and market trends is critical to maximizing your advertising dollar and your product reach – and knowing who you’re trying to reach matters.

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The Ultimate Due Diligence Guide

Alpha Sense BI

Below, we share why due diligence has become crucial in today’s shifting market, as well as highlight the information any financial investor should require and review—that spells out the red flags—before spending capital. The market landscape is dramatically different now than it was in 2022 as macroeconomic hardships (i.e.,

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Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

Happy Market

First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. You’re listening to the Happy Market Research podcast. Thank you for listening to the Happy Market Research podcast. Find John Online: LinkedIn: [link].

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Restaurant and QSR Trends & Outlook for 2024

Alpha Sense BI

This goes hand-in-hand with a rise in pop-up restaurants—which are often heavily tied with social media marketing and word-of-mouth hype—as well as themed dining events and chef collaborations. QSR brands understand this and are heavily capitalizing on it in several ways.