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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157
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IT leader’s survival guide: 8 tips to thrive in the years ahead

CIO

Decisions around game-changing current and future technology require decisive action and possible investment to remain competitive. I firmly believe in prioritizing human capital.” Competing with [high-profile technology] giants, who can offer astronomical salaries, makes hiring seasoned talent a Herculean task.

IT 862
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8 ways CIOs and CHROs can collaborate for business impact

CIO

“Now more than ever, having a strong partnership between HR and the CIO is critical, because the demand for talented employees is so high,” says Kathy Kay, CIO at global financial investment management and insurance company Principal Financial Group. This keeps us competitive,” she says. Sujan Turlapaty, CIO, Optiv.

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Equinix goes partner prospecting with AI

CIO

Multinational data infrastructure company Equinix has been capitalizing on machine learning (ML) since 2018, thanks to an initiative that uses ML probabilistic modeling to predict prospective customers’ likelihood of buying Equinix offerings — a program that has contributed millions of dollars in revenue since its inception.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward.

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Lenovo’s Arthur Hu on the CIO’s customer-centric imperative

CIO

According to Lenovo’s Global Study of CIOs 2023 , the biggest challenges CIOs are facing include insufficient budgets for digital transformation, concerns about organizational resilience, and expanding responsibilities beyond their traditional roles. What’s your guidance for IT leaders on this? CIO, Digital Transformation, IT Leadership

Advantage 590
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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Fifty years ago the U.S.