CXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business.

Sales 100

Sales Startups Sales Enablement Capital 100

ATTEST

JULY 13, 2021

A brand attribute is one of those qualities your business has. Your overall brand perception consists of a huge amount of puzzle pieces — brand attributes that make you ‘you’ People have attributes, and businesses do too. Here’s what brand attributes will do for your business. Learn more. Get started for free.

Copywrite 52

Copywrite Innovation Competitor Analysis Research 52

Zoominfo

SEPTEMBER 17, 2018

Learn the strategies top marketing experts use to grow their businesses. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Here’s the iTunes rundown: How do I start an online business? Listen here. 4. Search Talk Live. Online Marketing Made Easy.

Marketing 252

Marketing Marketing Copywrite Sales 252

CXL

DECEMBER 13, 2022

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Online, the process for A/B split-testing considers business goals.

Win 106

Win Analysis Algorithm Knowledge 106

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Most of their time is spent researching independently online and offline and meeting with the buying group. These places include: Communities and groups (e.g.,

Research 86

Research Copywrite Sales Education 86

CXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices.

Marketing 78

Marketing Marketing Copywrite Briefing 78

CXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. With every business fighting for attention, those that win are those that give customers what they want: value.

Startups 96

Startups Sales Copywrite Research 96

CXL

JUNE 2, 2022

In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. Learn why they worked and how to apply them to your business. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Moz

NOVEMBER 8, 2020

I want to learn a foundational skill that can be applied in many different aspects of business. To help with growing freelance side businesses. Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Moz

OCTOBER 14, 2019

Keyword research. Performing keyword research for Shopify stores will be very similar to the research you would perform for other e-commerce stores. Research your AdWords keywords that have high conversion rates. Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer.

Commerce 53

Commerce Copywrite Research Information 53

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. In fact, research shows that weak reasons are still better than not mentioning a reason at all ( source ). Be sure to choose the ones that make the most sense for your target audience and business. Because: Why? Last chance.

Copywrite 127

Copywrite Advantage Advantage Research 127