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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

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Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Busines

SCIP

SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.

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With the market shrinking, is Competitive Intelligence converging into Market Intelligence?

Markets and Markets

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. An excellent marketing strategy would take both MI and CI into consideration.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Without a well-researched and informative analysis, businesses risk falling behind. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A competitor analysis report can be your secret weapon.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.