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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

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MozCon 2019: Day Two Learnings

Moz

In no particular order, today also consisted of: Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! Get people involved in the mission and brainstorming as soon as possible. Make your audience feel seen and you’ll win. This is how you win at voice search. Rip the bandaid off.

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. In this instance providing valuable industry knowledge not only boosts website traffic, but also brand strength and relevance. It is understandable.

Marketing 350
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A Clear Google Ads Tutorial for Beginners

SpyFu

In most auctions, the highest bidder wins the prize and everyone else goes home. You'll create your Google Ads account first, but then there's some preparation to do with keyword research and deciding what makes good ad copy for your product/offer. You can brainstorm keyword ideas, but there’s a short cut.

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Forrester research shows that a person has 27 buying interactions when making a purchase decision. online research) and personal interactions with friends, colleagues, and providers. Consideration.