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8 Tips to Write a Persuasive Email

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Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. The best way to gather information for your buyer personas is to talk to your audience. For many marketers, this defeats the purpose of their emails.

Profiling 130
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Refine Your Ideal Customer Profile. Determining who your ideal customer is will take going deeper than just firmographic information. . Brainstorming sessions can’t happen in silos; otherwise, a GTM motion will quickly halt, as commitments and cohesiveness in execution is derailed before launch date.

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Can Your Marketing Team Increase Sales Productivity?

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Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else.

Sales 201
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Refine Your Ideal Customer Profile A good GTM strategy starts with an understanding of not just who your customer is, but how they operate, what they care about, when they care about it, and how an organization’s product or service can help. Determining who your ideal customer is will take going deeper than just firmographic information.

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

Brainstorm how you can make meaningful changes that declare your company’s commitment to being part of the work of positive social change. Anywhere a customer might be looking for what you offer, be there with accurate and abundant information about identity, location, hours of operation, policies, culture, and offerings.

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

When you take on a new client, you expect them to onboard a ton of information about marketing their brand online. An excellent agency will also assist in finding and promoting community engagement opportunities, helping to win desirable online publicity from offline efforts. Keter Salon of Berkeley, Calif.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. If you have multiple locations, create a unique page on your website for each location, complete with its full contact information and useful text for website visitors.