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How to create a culture of innovation

CIO

A sure-fire formula for driving innovative growth is to “try something new, learn fast, pivot as needed, and scale success,’’ says Mike Crowe, CIO of Colgate-Palmolive. The team was given time to gather and clean data and experiment with machine learning models,’’ Crowe says. Prioritize time for experimentation.

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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

But whatever you do—if our advisory work and discussions with leading CIOs suggest anything—you’ll have to drive excellence in four related, though not necessarily sequential, streams of work: Educate, Explore, Experiment, Expand. To help educate your own workforce about AI, provide them materials on the topic.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Aligning sales and marketing leads to 38% higher sales win rates. Here’s a few ways to reshape your content strategy in a way that better supports your sales reps: Answer common questions: Prospects use content to educate themselves. Learn more about the content mapping process here: Content Mapping for Marketing Success.

Sales 201
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs. Let’s think this through together today. Map local essentials.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

can become corporate services when employers bring in outside experts to improve company morale, education, or well-being. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. A computer repair shop can service offices. Phone the business, if necessary, to acquire this information.

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. Educates; 2. Empowers; 3.