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Diversity and inclusion: 7 best practices for changing your culture

CIO

Encourage people to tell their story A great place to start on this journey is to create forums — Slack groups, employee resource groups, events, and educational opportunities — that establish environments where people can tell their stories. “If We also do education sessions when there are topics people want to talk about.”

Startups 877
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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Check out the 12 top consumer research agencies for data-driven customer profiling in this article. Every data point goes through three-layer checks apart from human and machine-learning-model-led reviews. Need a consumer insights software or market research company for your business needs?

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The Complete Guide to Effective Content Marketing Optimization on YouTube

mention

Demonstrating expertise and nurturing trust: by uploading educational pieces, like tutorials and product explainer videos to YouTube, you show your audience that you’re knowledgeable in your niche and make available information that can help them solve problems related to their pain points. Channel trailer.

Marketing 341
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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. Educates; 2. Empowers; 3.

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6 generative AI hazards IT leaders should avoid

CIO

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. The key is not to expect a result you can use straight away and be alert to recognizing the ways generative AI can be usefully wrong.

IT 835
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How To Set Up a TikTok Live Stream Like a Pro

mention

So, to prevent any digital stage-fright, brainstorm a few topic ideas you can draw from as you stream (more on this later!). The live stream can be saved and will remain in your user profile for up to 90 days. Viewers often want to ask questions to learn more about a brand, its culture, products, and content. Pre-announcements.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Here’s a few ways to reshape your content strategy in a way that better supports your sales reps: Answer common questions: Prospects use content to educate themselves.

Sales 201