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Who Uses Competitive Intelligence? 5 Key Stakeholders

Crayon

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. But, wait — digestible materials that who can use?”. You know what it is, why it’s important, and how to gather it.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Create your template (or use ours). Create your template (or use ours).

Analysis 662
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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

Our recent data analysis of AI/ML trends and usage confirms this: enterprises across industries have substantially increased their use of generative AI, across many kinds of AI tools. However, when it comes to the most popular tool in use, Drift takes the crown, followed by ChatGPT and tools like LivePerson and Writer.

Security 822
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5 steps to move AI beyond buzzwords to deliver true transformative impact

CIO

The headlines read “Artificial Intelligence (AI) will completely transform your business.” For several decades this has been the story behind Artificial Intelligence and Machine Learning. Until now, a comprehensive list of AI and ML use cases that serve as meaningful references for business leaders simply did not exist.

Finance 691
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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitive intelligence leader roles. In Part I of this blog, I addressed what to look for before engaging with a 3 rd -party firm to discuss their offerings. The following post was written by Bill Strugger.

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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. The competitive landscape prioritizes page one results. Keep reading to learn some ways that artificial intelligence can help with SEO. Search engines know what users want.

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Why does AI make up facts about your competitors?

Aqute Intelligence

Possible extrapolation: Rossmann has never worked at Microsoft or Salesforce; it is surprising that Bard gets this wrong, because the information is provided in known structured form at LinkedIn, but perhaps Bard has assumed that people who work at Google often have also worked at Salesforce and Microsoft.