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The Why and How of Competitive Benchmarking

Similarweb

You’re confident you have a great offering because you’ve done your research. The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? Competitive research is key. .

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. As speed became tantamount in the race to solve the public health crisis, traditional methods of research became obsolete.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Sales Data.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

If you conduct new product development research, you will gain the necessary consumer and market intelligence to make it among the few new products that survive and keep on thriving. What Is New Product Development Research? New product development is the process of bringing a new product to the market!

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A Guide to Brand Tracking Research

Netbasequid

We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! By regularly conducting research on changing consumer attitudes, expectations, and behaviors, you can easily determine the effect of external circumstances on your brand so you can adjust accordingly. What is Brand Tracking Research?

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