Media Planning 101: How to Create a Winning Media Plan
Similarweb
DECEMBER 23, 2020
The two main things to consider when you conduct your target audience research are: whether the company is Business to Business (B2B) or Business to Consumer (B2C), and what the makeup is of your audience demographics (think age, gender, income, education,etc.). A flighting approach : Here your ads run intermittently.
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