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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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How to Conduct Competitive Intelligence Research

Owler

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market intelligence is information about the market itself, not your specific positioning.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment Analysis in Market Research In market research, sentiment analysis is especially useful for: extracting consumer insights benchmarking against competitors identifying trends and patterns Extracting Consumer Insights Sentiment analysis dives deep into the vast sea of textual data generated by consumers across various platforms.

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A Definition of Media Intelligence & How It’s Used

Netbasequid

Media intelligence isn’t new, but there are still those who seem a little baffled by what it is. We’ll also be offering some real-life use cases in which media intelligence won the day. We’ll also be offering some real-life use cases in which media intelligence won the day. We’ll cover: Just what is media intelligence?

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

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Customer Experience Audits: How To Do Them the Right Way

mention

After all, in today’s competitive landscape, ensuring your business delivers an exceptional customer experience and meets customer needs and expectations is more important than ever. Create goals and benchmarks for improving on each of those gaps that occur. Customers want the best possible experience.