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How gen AI is joining the holiday shopping season

CIO

Salesforce predicts gen AI will account for $194 billion in global online spend during this holiday season. In a 2023 Freshworks Benchmark Report , 42.7% Gen AI-enabled “ conversational commerce ” can create new revenue opportunities at different points during the entire buyer journey.

Retail 721
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. One report found that global e-commerce brands spent over $16.7 There are many ways that data analytics can help e-commerce companies succeed. Conversion rates are the most important indicators of success in e-commerce.

Commerce 185
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. In these findings, you're getting insights from the global top tier of campaigns.

KPI 69
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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Weber then spent nine years as global competitive intelligence lead. industrial automation business unit.

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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

Happy Market

Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine. Prior to founding Perksy, Nadia founded and operated several companies, including Four Sixty a digital marketing platform of e-commerce retailers and Birdcage magazine.

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Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

Happy Market

Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.