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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. One report found that global e-commerce brands spent over $16.7 There are many ways that data analytics can help e-commerce companies succeed. Conversion rates are the most important indicators of success in e-commerce.

Commerce 184
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

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6 Competitor Monitoring Tools to Boost Your Website Engagement

mention

With over 56% of leading brands now revealing that they use competitive intelligence to keep an eye on their competitors, it’s no longer a case of ‘should you monitor competitors,’ it’s when will you start? Local vs Global Traffic: If you’re a local business, the most important traffic source is the one closest to your location.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Lukas Voda, Competitive Intelligence Manager at Caterpillar.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. In these findings, you're getting insights from the global top tier of campaigns.

KPI 69
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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic. Additionally, a comprehensive view of consumer behavior should begin with a bird’s eye view of your category, the competition, and movement within it.