Crayon

DECEMBER 2, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Competitive Battlecard Technology 130

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Battlecard Competitive Intelligence Profiling Competitive 52

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

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Battlecard Competitive Intelligence Competitive Intelligence 52

ArchIntel

JANUARY 5, 2022

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. of all of this intel flooding your inbox, and help product marketers distribute these insights into the hands of your end-users quickly,” he wrote.

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Competitive Intelligence Competitive Battlecard Intelligence 194

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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Battlecard Win Sales Matrix 96

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Aqute Intelligence

JANUARY 9, 2020

While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitive intelligence. Gathering competitive intelligence is laborious and time-consuming. Gathering competitive intelligence is laborious and time-consuming.

Competitive Intelligence 130

Competitive Intelligence Research Competitive Battlecard 130

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. These details, however, could prove handy for filling competitive battlecards. By taking on the same mindset, companies can potentially uncover a competitor’s plan to crack new markets.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

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Competitive Intelligence Research Competitive Intelligence 113

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

SCIP

MAY 27, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.

Battlecard 40

Battlecard SCIP Sales Gaming 40

SCIP

MAY 23, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! He's a practitioner, not a theorist, of competitive, market, and customer intelligence leadership at large, marketing-leading technology companies.

Battlecard 40

Battlecard SCIP Sales Gaming 40

Wink Intel

FEBRUARY 6, 2024

Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Netbasequid

JANUARY 27, 2022

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market.

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Competitive SCIP Airline Industrial Espionage 97

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win.

Win 111

Win Battlecard Sales Sales Enablement 111

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Markets shift. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitive intelligence agency? Companies merge.

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Research Battlecard Competitive Intelligence Primary Research 147

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Marketing Teams. Sales Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Primary Intelligence

JANUARY 19, 2022

Competitive Intelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. By analyzing your sales experience, you’ll be able to see where reps fall short when it comes to competitive deals. Go-to-Market Intelligence Tools.

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Sales Battlecard Win Loss 160

SCIP

JUNE 1, 2021

How to Segment Data to Anticipate Competitor Activity & Generate Nuanced Market Insights Learn how to anticipate competitor movements through monitoring changes in how you and your competitors are being discussed online, and created tailored strategies. competitive intelligence can elevate your product marketing strategy.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. Boost Go-To-Market Success? ?

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Battlecard SCIP Win Sales Enablement 52

Netbasequid

SEPTEMBER 28, 2022

We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. Why social marketing tools are important for your company. How to use social media marketing tools. What Are Social Media Marketing Tools? dollars to 28.3 dollars by 2025.”.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

SCIP

MAY 25, 2021

Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. LEARN MORE. LEARN MORE.

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

Markets and Markets

JULY 22, 2020

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Separating the signal from the noise to find competitive insights. Centralizing and organizing competitive data. Gathering competitive data on time.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

MAY 18, 2021

This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Check out all upcoming events.

SCIP 52

SCIP Battlecard Competitive Intelligence Business Environment 52

SCIP

MAY 24, 2021

MAY 26 - Build competitive tracking systems based on scenario planning. JUNE 10 - Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival.

SCIP 52

SCIP Battlecard Intelligence Intelligence 52

SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

SCIP 52

SCIP Battlecard Competitor Analysis Competitive Intelligence 52

SCIP

JUNE 17, 2021

Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Strategic & Competitive Intelligence Professionals (SCIP). Strategic & Competitive Intelligence Professionals (SCIP). Visit our website to start your membership process!

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

SCIP

JUNE 14, 2021

SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. better orient strategy , especially when competing in global markets. high-ROI battlecard program ?that Product Marketing Festival ?on KEY TOPICS.

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

Academyci

OCTOBER 26, 2022

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Below are excerpts.

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Competitive Intelligence Sports Battlecard Primary Research 40

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. What is my competition doing and how do I compare across the board? This can be one of the most difficult question to answer.

Win 106

Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. What is my competition doing and how do I compare across the board? This can be one of the most difficult question to answer.

Win 104

Win Loss Battlecard Advantage 104