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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

Loss 336
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How To Do An In-Depth eCommerce Competitor Analysis

Data Hut

It will help you understand your competitor's product, market, and growth strategy so you can make wise decisions for yourself. A competitive analysis isn't something most small businesses do regularly. The reason why is simple: a competitive analysis forces you to think about how your business compares against others in your industry.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.

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Find competitors’ customers using public sources

Aqute Intelligence

Website case studies The first port of call for finding a competitor’s customers, and for most competitor analysis, is their website. LinkedIn LinkedIn provides multiple paths to finding the names of a competitor’s customers. Finally, you can look through the profiles of the competitor’s salespeople.

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Pros and Cons of Having a Data-Driven eCommerce Business on Amazon

Smart Data Collective

For example, you can use any Amazon research tool that will simplify product listing monitoring, competitor analysis, and protection against hijackers. Thus, you need to be prepared that you will need to contact support every time, and no one will make up for the loss of money.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitoranalysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.