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Find competitors’ customers using public sources

Aqute Intelligence

And it can help a company benchmark their own success e.g. by comparing how many Fortune 500 companies a company and its competitors have, or how many customers in an industry, and so on. You don’t always have to pay an agency to find who are your competitors’ customers. Both are good sources for competitor analysis.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitoranalysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience. SEO specialists are here to ensure you stay at the forefront of all these changes because the cost of inaction is often the loss of previously earned organic visibility.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

This is a time for in-depth persona evaluation, prospect and buyer profiling, or even profiles of your competitors. Perhaps you’re kicking off the early stages of an RFP process, or need to complete benchmark profiles of your best opportunities. Active Selling. Sales Accelerator: Strategic Takeaways.

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