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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.

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How to Use Product Intelligence to Win Customers

Data Hut

In this product-led era, companies with the best product experience win. Enhanced inventory intelligence helps retailers in loss prevention. Product Competitor Analysis. Competitor analysis is a perfectly legitimate and ethical strategy for advancing your business. What is Product Intelligence?

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Measuring the Value of Your Competitive Intelligence Program: Top Metrics to Consider

Aqute Intelligence

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. If you’re unfamiliar or need a refresher, Competitive Intelligence is gathering, analyzing, and using information about competitors to improve your competitive advantage.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitoranalysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.

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Pharma Analytics: Unlocking Success and Transforming Your Business

Netbasequid

Without accurate data, areas of inefficiency go unnoticed for long, leading to effects that compound into great losses. And companies listening online are better equipped to provide a winning customer experience as they understand customer behaviors, needs, and preferences—to discover products they aren’t making.