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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours).

Analysis 662
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What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.

Analysis 459
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Tips for Conducting a Competitive Product Analysis

Crayon

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features.

Analysis 549
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157
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To gain advantage, IT leaders should turn competitors into collaborators

CIO

For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.

Advantage 662
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State of IT jobs: Mixed signals, changes ahead

CIO

Tech salaries slow, but remain competitive IT salaries have cooled since the pandemic boom, with the average salary dipping to $111,193 last year from $111,348 in 2022, according to Dice. IT is an ever-changing industry, a truism that 2023 underscored, thanks in large part to the meteoric rise of generative AI.

IT 852
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IT leaders rethink talent strategies to cope with AI skills crunch

CIO

By most accounts, enterprise CIOs are rushing to hire for AI-related roles, putting them into fierce competition with one another — and with big tech companies and CTOs everywhere. He wants data scientists who can build, train, and validate models for use cases, and who can perform exploratory analysis and hypothesis testing.

IT 829