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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO

This framework positions organizations to manage their cloud investments more effectively, driving increased accountability to maximize business value. How they handle this depends upon the business-unit driver and the organization’s culture, typically defined at the C-level. Overcoming these challenges goes back to KPIs and OKRs.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. adults actively seek and follow sustainability issues.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

In our hyper-connected and data-driven world, understanding the minds and emotions of customers is of paramount importance for businesses. Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base.

Analysis 167
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. Every business is now doing its best to stay ahead of its competitors. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better.

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