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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.” A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350
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A Roadmap to Set SMART Digital Marketing Goals

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Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

Marketing 330
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9 Expert Strategies For Decreasing Your CPA On TikTok

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While TikTok is a very accessible platform for advertisers, it can be tricky to refine your marketing strategy and maximise returns. Once you’re familiar with the Ads Manager, aim to stay focused on your key marketing metrics throughout your campaigns.

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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

You will discover that there are a number of opportunities and challenges of creating a company that develops new AI algorithms to solve problems. AI startups have a burgeoning market that they can serve. There is also a shortage of skilled marketers, financial professionals and other experts that AI startups depend on.

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Creative Brand Youtube Ads: Why and How They Work

mention

And with the seemingly endless hours of content available to the consumer, there’s never been a better time for brands to harness the marketing power of video, and more specifically, YouTube. A good video content strategy will have a significant impact on your marketing efforts. The Multi-Channel Marketing Opportunities.

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Rank #1 On Google With This On-Page SEO Checklist

mention

This blog post will take you through my on-Page SEO optimization step by step in the order of your content marketing workflow. Moreover, knowing on-page SEO is one of the must-have marketing skills these days. Google has stated publicly that page speed is a factor in their ranking algorithm, so it’s clearly important.

Copywrite 212