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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user.

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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. First Steps.

Marketing 350
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5 methods to adopt responsible generative AI practice at work

CIO

The rise of cloud platforms and module repositories means that writing modern applications is as much about gluing together components and APIs, refactoring existing code, optimizing environments, and orchestrating pipelines as it is about coming up with algorithms.

Copywrite 685
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Search engines gather and rank all content produced per search query with crawlers and then run those rankings through algorithms to determine how relevant and high-quality content is, and therefore, what page of the search engine it appears on. . Keyword research is the first step in SEO copywriting and content creation in general.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

But in our digital era, every modern content marketer must understand the basics of search engine optimization. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Keep reading. 5. An understanding of search engines.