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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

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The Role of Natural Language Processing in Competitive Intelligence

SCIP

SCIP Insights The Role of Natural Language Processing in Competitive Intelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.

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AI-powered Text Analysis Unlocks Advanced Consumer Insight 

Netbasequid

AI-powered text analysis is crucial for extracting valuable consumer insights from vast amounts of textual data. By employing advanced natural language processing (NLP) techniques, text analysis can analyze and understand text at scale, leading to several benefits for companies seeking to up their consumer insights game!

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Climb the Ranks: How to Do a Competitive SEO Analysis in 5 Steps

Similarweb

Maybe you’ve heard the saying, the best competition is yourself. Channeling your competitive spirit and using it to analyze your market will allow you to create an effective digital marketing strategy. Competitive SEO analysis – the ultimate time saver. So, what is a competitive SEO analysis?

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AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age

SCIP

SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitive landscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitive intelligence are no longer sufficient in the digital age.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive SERP Analysis: 2023 SEO Must-Haves to Gain an Edge

GrowbyData

I n today’s competitive market, marketers or businesses need to focus heavily on their SEO marketing efforts and generate traffic on Google where Competitive SERP Analytics plays an important role. It provides a better understanding of your SERP strategy to gain a competitive advantage. What is Competitive SERP Analysis?