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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies.

Commerce 340
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How to Boost Your Sales with Live Video Shopping

mention

The value of sales generated from livestream e-commerce in the U.S. Live video shopping is the way to go for e-commerce brands pursuing growth and profitability. An advantage of this option is that you integrate the tool with your ecommerce platform and host the live shopping campaigns on it. It’s indisputable.

Sales 347
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Picking a Digital Marketing Niche for Your Agency

mention

When Sellbrite took its first step into the world of e-commerce, it, like many, adopted the popular strategy: cater to all. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. Conversely, narrowing your scope shields you from this broad-based rivalry.

Marketing 167
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How Does AI Help Secure The Supply Chain?

Smart Data Collective

AI offers a highly innovative form of technology that is changing the game for many supply chain officers and workplaces. AI encompasses the knowledge that computers demonstrate — separate from human intelligence, but similar in process. Technology affects all parts of society, and the supply chain is no exception.

Security 245
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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

One of the key advantages of D2C is that it allows companies to take full ownership over the entire end-to-end brand experience. PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com. Reach customers on non-commerce platforms (social media, games, etc.). Knowledge Hub.

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Digital transformation in retail: A guide for brands

bazaarvoice

Source: Amazon E-commerce giant Amazon is setting the tone for digital transformation in the retail industry with its physical clothing stores, Amazon Style. Some elements, like omnichannel commerce, can be implemented by virtually any retailer. More complex technologies, like AR, might be difficult (but not impossible!)

Retail 52
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How to Use Product Intelligence to Win Customers

Data Hut

However, this knowledge is useless if you don’t know how to apply it in real-time. . To sustain a competitive advantage, today’s companies need to develop a thorough understanding of every product and its lifecycle in their portfolio. . Wish to know how product intelligence can skyrocket your e-commerce game?

Win 84