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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

The goal of a competitive analysis is to monitor a competitor’s strategies; and benchmarking takes it one step further by following the activities of market leaders, gathering metrics, and then comparing the results against a company’s performance over time. Advantages of Competitor Analysis and How to Do it ?

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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Their main competitive advantage – delivering high levels of engagement through niche-specific content and down-to-earth, relatable online personas. Is it entertaining, educational, or inspirational? As a general benchmark, major streamers are said to have a chat engagement rate of 7-15%. Think long-term.

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7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. And savvy brands have learned to use this to their advantage in marketing. One glance and we can see that Entertainment, Social Media , and High School are all showing the most volume: Now, this is just 3 months’ worth of tracking, which shows promise.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Table of contents Why should your brand be on TikTok? content receivers).

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Crucial Competitor Tracking Tips & Ideas

Netbasequid

This can be attributed to the rising demand for competitor tracking in diverse industries, including healthcare, automotive, aerospace, entertainment, health and beauty, and more. Creating a competitive analysis provides a strategic advantage by comprehensively understanding the competition. Why is competitor tracking important?

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Using the Intelligence Connector to Identify Influencers and KOLs

Netbasequid

Spot emerging trends before your rivals and gain the first-mover advantage. With a 6-second view-through rate of 22.96% on TikTok, Fossil’s campaign more than doubled the highest regional benchmarks for this goal. Easily and quickly enable data-driven, impactful decisions.

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Private Equity: Trends and Outlook for 2023

Alpha Sense BI

Entertainment, Travel & Tourism. In the entertainment, travel & tourism sector, there’s a rise in PE investment in content, with big news of music catalog acquisitions from giant PE firms setting the tone. Efforts around benchmarking and standardizing ESG metrics will be seen in the PE space in the coming periods. .