SCIP

JULY 8, 2021

SCIP Announces New Board Leadership. SCIP, the global non-profit community advancing the practice of ethical competitive intelligence, is pleased to announce the appointment of its new Board leadership team: Chair : Jay Nakagawa of Dell. Marketing Strategy Liaison : Lisa Hicks of Valeo Strategy Group. said Jay Nakagawa, Chair.

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SCIP Competitive Intelligence Globalization Competitive 40

Contify

NOVEMBER 3, 2020

Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders.

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SCIP

AUGUST 30, 2021

This on-demand video offers several practical recommendations for ensuing the providers and research. There is No Such Thing as a Magic Report: Tips on Research Accuracy, Validity & Ethics. When we buy and use research, we need to verify we're using providers that are trustworthy, reputable, and ethical. KEY TOPICS.

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Research SCIP Competitive Intelligence Profiling 52

AIM

MAY 17, 2023

In his most recent role as Senior Research Analyst, Chad led numerous research projects for AIM’s clients, delivering strategic insights and recommendations that have helped clients make informed business decisions. He earned degrees from Michigan State University, University at Buffalo, and Wayne State University.

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Intelligence Intelligence SCIP Competitive Intelligence 98

Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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Competitive Intelligence Research Competitive Intelligence 52

Netbasequid

JULY 18, 2022

In fact, research shows that up to 95% of data accumulated by companies is not used in any way to improve business. And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis.

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SCIP

MARCH 11, 2024

Webinar Foundations of Market & Competitive Intelligence March 13, March 14 2024 (virtual) Workshop Offerings 10.5 Guest Expert As President and Co-founder of Proactive Worldwide, David Kalinowski leads in providing top-tier decision support research, training, and consulting services.

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SCIP

APRIL 18, 2024

SCIP Insights Why Has GAI Risen So Quickly? A researched-back look into how Generative AI is becoming ubiquitous. Generative AI has Plentiful Capabilities A blog by IBM lists GAI's workforce applications, which include automating workflow, designing and creating marketing content, connecting teams to each other, and much more.

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SCIP

MARCH 27, 2024

SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitive landscape, staying ahead of the curve is essential for businesses striving to thrive. Historically, this process relied heavily on manual research, data collection, and analysis.

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Competitive Intelligence Competitive SCIP Intelligence 40

SCIP

AUGUST 9, 2021

s Madureira delivered at SCIP EuroSummit, aims to improve CI practice and raise the discipline?s As SCIP and Klue research has shown, at many organizations CI and their senior stakeholders are out of alignment. Is SCIP Training Right For You? EXPLORE SCIP TRAINING. Visit the SCIP Career Center.

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AIM

OCTOBER 1, 2015

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

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AIM

OCTOBER 1, 2015

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

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SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

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SCIP Battlecard Competitor Analysis Competitive Intelligence 52

SCIP

JUNE 7, 2021

Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Boost Go-To-Market Success? ? & generate nuanced insights about your market.

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Battlecard SCIP Win Sales Enablement 52

SCIP

MARCH 22, 2021

Crayon & SCIP surveyed 1,000+ CI professionals to learn the best practices, challenges, and opportunities to improve the impact they have on their organizations: CI processes continue to evolve (less time on research, more time on communication & stakeholder engagement). NEW CI JOBS ON SCIP CAREER CENTER. CI Analyst.

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SCIP

JUNE 14, 2021

SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? Product Marketing Festival ?on

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SCIP Battlecard Competitive Intelligence Intelligence 52

SCIP

JULY 19, 2021

positions in the market. JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Visit the SCIP Career Center.

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Competitor Analysis Analysis SCIP Competitive Intelligence 52

Netbasequid

JANUARY 27, 2022

SCIP – Strategic & Competitive Intelligence Professionals – defines competitive intel as, “a discipline that enables organizations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.”

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Competitive SCIP Airline Industrial Espionage 97

Netbasequid

MAY 3, 2022

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , the rapidly changing market landscape is driving brands’ competitive dynamics – or it should be. The same goes for marketing campaigns and content creation.

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SCIP

OCTOBER 18, 2021

New SCIP IntelliCast episode: Cyber Criminals, Biased AI & Autonomous Rockets: Things That Go Bump i. Upcoming SCIP events. Several SCIP members, including Board Chair Jay Nakagawa of Dell and Clara Smyth of Slack are featured speakers at the first-ever Competitive Enablement Summit , a free virtual event Oct. KEY TOPICS.

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Counterintelligence SCIP Competitive Intelligence Win 52

Aqute Intelligence

OCTOBER 9, 2019

We have a simple rule (as well as a company policy on how we conduct research) that governs our work: if you find yourself asking if a practice is legal, then you probably shouldn’t be doing it. Competitive intelligence simply means gathering information Competitive intelligence is a process of learning about your market and your competitors.

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ArchIntel

OCTOBER 23, 2020

Market intelligence is a part of competitive intelligence because you have to understand the market that you’re working in, the barriers to entry, the technologies, the players and the customers.”. SCIP provides clear ethical guidelines, which are critical in the competitive intelligence world. .

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SCIP

JULY 29, 2021

Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Tools & Practices to Boost Go-To-Market Success. "I Foundations of Market & Competitive Intelligence.

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Netbasequid

AUGUST 2, 2021

When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification. It’s succinct and to the point.

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SCIP

FEBRUARY 3, 2021

NEW RESEARCH COLLABORATION. SCIP and Klue teamed up to ask hundreds of key stakeholders for Competitive Intelligence what they need from CI.? New Opportunities on SCIP's Career Center? Market Intelligence Manager. Strategic & Competitive Intelligence Professionals (SCIP). KEY TOPICS. DOWNLOAD THE REPORT.

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SCIP

JANUARY 19, 2021

SCIP CAREER CENTER. Analyzing a Pandemic-Struck Market. To evaluate trends across sectors and market impact, AlphaSense extracted and analyzed data points from transcripts, filings and broker research. Strategic & Competitive Intelligence Professionals (SCIP). KEY TOPICS. New Job Postings. 2020 IN REVIEW.

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Evalueserve

NOVEMBER 11, 2020

Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. It validates ideas and is a sign of increased market demand and growth potential. 4: Friend or Foe?

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Netbasequid

APRIL 12, 2023

And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based market research technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.

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Netbasequid

JUNE 8, 2022

A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps. Market gaps are problems waiting to be solved.

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Netbasequid

MARCH 8, 2023

Each year brings changes in the market, offering both opportunities and warning of imminent threats to brands. And each year, brands sink or swim depending on how they leverage their consumer and market knowledge. It can help you identify gaps in the market, develop better products, and reach your customer base more effectively.

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Netbasequid

FEBRUARY 3, 2022

A deep level of intelligence on your competitors is necessary to gauge your standing in the market. Competitor analysis is an investigation into competing businesses that can limit your entry or expansion in the market by offering similar or substitute commodities to your target consumer base. Assess their marketing strategy.

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Competitor Analysis Analysis Competitive Intelligence Competitive 105

Netbasequid

NOVEMBER 19, 2021

Our team and conference attendees were joined by an amazing lineup of industry experts and thought leaders covering the ever-changing world of social media analytics and market intelligence. Because although predicting markets doesn’t require a crystal ball, it can can certainly feel that way, as Cam Mackey, Executive Director at SCIP shared.

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Travel SCIP Market Intelligence Intelligence 97

Ellennaylor

MAY 1, 2018

Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. It was moderated by Michelle Winter of SCIP and Julie Johnson , Minnesota SCIP chapter leader. Yes, this is important, since you want to understand what motivates donors to give or not.

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Loss Win SCIP Value Chain 40

Netbasequid

JUNE 7, 2022

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Is there a gap in a specific market? Distinguishing Between Unmet Needs & Whitespace.

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Intelligence Intelligence SCIP Restaurants 97

Markets and Markets

JULY 22, 2020

In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. With the competitive landscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times. Awareness/understanding of changes in the market landscape.

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Evalueserve

AUGUST 5, 2021

More than 73% of enterprises dedicate 20% of their technology budgets to research and data analytics. Research and Data Analytics are going to continue to grow in importance as the landscape continues to shift toward more and more data-driven decision making at both a departmental and executive level. Source: Forbes ). Source: PwC ).

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Competitive Intelligence Competitive Intelligence Intelligence 52

Academyci

JUNE 16, 2020

Tell me what you think it might mean for our on-time-delivery performance in Eastern Europe, and maybe even that we should look at an acquisition before our competitors in order to shore up supply and take market share. Many CI practitioners therefore shy away from that role of advising and retreat to safe background “research”.

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