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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Sales 264
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6 LinkedIn Automation Tools for Lead Generation That You Should Try

mention

LinkedIn, a network with 750 million followers, is a perfect place to reach your marketing goals. To “catch” potential customers on LinkedIn , a marketer needs to perform four main operations. LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of a marketer online.

Profiling 334
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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Lever Opens Senior Product Marketing Manager Position

ArchIntel

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Sales 100
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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. Washington Commanders Sale On Nov. Ready to capitalize on your next big prospect?

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Marketing 218