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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

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How Consulting Firms Are Using AI for Deeper Market Research

Alpha Sense BI

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. But using CTRL+F to filter through earnings transcripts or broker research is less than an ideal use of time.

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Identifying New Business Targets with Market Research

Netbasequid

Leading companies feed real-time consumer and market intelligence to their BI software. This industry finds itself on the forefront of digital transformation, thanks to COVID, with acquisitions to increase market share serving as a primary planned activity for 41% of EY’s 2022 CEO Survey. Monitoring Emerging Companies.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves. Assumptions won’t work.

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Tech Giants Embrace Renewable Energy & Win Over Consumers

Netbasequid

Any enterprise faces its share of struggles these days, and market intelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. And we see tech giants leading the charge with market intelligence to help create options that can push that needle in the right direction.

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