Crayon

MARCH 10, 2021

As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

CIO

APRIL 17, 2024

Looking ahead, executives are considering Artificial Intelligence (AI) with the goal of helping make the frontline employee’s job easier while, at the same time enhancing the personal touch for customers, particularly on complex and sensitive cases (again, we see the holistic human experience as the brand’s common denominator).

Innovation 813

Innovation Win Technology Technology 813

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Octopus

MARCH 18, 2021

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

FedSavvy

APRIL 18, 2024

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.

Loss 130

Loss Win Cyberspace Commerce 130

Octopus

MARCH 11, 2021

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

Loss 617

Loss Win Advantage Advantage 617

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

Loss 325

Loss Win Competitive Intelligence Competitive 325

CIO

MARCH 1, 2023

By Chet Kapoor, Chairman & CEO of DataStax Every business needs an artificial intelligence strategy, and the market has been validating this for years. Winning with AI: It starts with data A successful AI strategy starts with data. Artificial Intelligence, IT Leadership And why should you care about real-time AI ?

Intelligence 616

Intelligence Intelligence Innovation Win 616

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

MAY 3, 2024

So, this extensive and deeper partnership is a win-win partnership for both AWS and IBM and their customers.” This is not only a win-win situation for the tech partners but also for the customers, Shah said. Amazon Web Services, Artificial Intelligence, Enterprise Applications, Hybrid Cloud

Alliance 804

Alliance Globalization Win Research 804

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. User trust is often overlooked.

Win 661

Win Algorithm Intelligence Intelligence 661

Crayon

DECEMBER 18, 2020

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? When it comes to building your competitive intelligence program plan for the new year, these 15 questions will help you establish the foundation of a winning competitive intelligence plan.

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

Crayon

JULY 18, 2022

You’re in sales because you like to win and make money. Competitive deals are emotional. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. At Primary Intelligence, we have a better way. The Issues with Traditional Win Loss. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

Loss 197

Loss Win Analysis Competitive Intelligence 197

CIO

MAY 10, 2023

focuses on driving mobility and tapping on the then-nascent Internet of Things, the subsequent phase prominently features technology such as artificial intelligence and machine learning and ways to extend their use across every aspect of the business. Whereas digital transformation in its earliest iteration—digital transformation 1.0—focuses

Win 325

Win Pharmaceutical Technology Technology 325

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies.

Win 369

Win Competitive Technology Technology 369

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. These are an often-ignored market intelligence tool.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162

Loss Win Sales Enablement Analysis 162

CIO

JUNE 6, 2023

For more information on building a data team, visit www.cloudera.com Cloudera Shayde Christian, Chief Data & Analytics Officer at Cloudera Business Intelligence “A managed service contract should absolutely include in-house talent development,” Chrisitan says, “or else you’re running the air conditioning with the windows open.”

Win 325

Win Business Business Intelligence Research 325

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

CIO

MARCH 19, 2024

Ask your average schmo what the biggest risks of artificial intelligence are, and their answers will likely include: (1) AI will make us humans obsolete; (2) Skynet will become real, making us humans extinct; and maybe (3) deepfake authoring tools will be used by bad people to do bad things. It’s the Curse of the Star Baker.

Win 779

Win Sports Intelligence Intelligence 779

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. What is Competitive Intelligence? Within it, one primary measure is the win/loss rate, which is the percentage of opportunities your business successfully won versus those lost to competitors.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

APRIL 28, 2021

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

Win 751

Win Gaming Marketing Marketing 751

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

Loss 104

Loss Win Analysis Competitive Intelligence 104

CIO

APRIL 29, 2024

With regard to information generated by ChatGPT, noyb alleges there is no legal redress for so-called “hallucinations,” or wrong answers provided by artificial intelligence (AI) large language models, when it comes to personal information. When it comes to AI-generated content, such trails often go cold.

Win 804

Win Globalization Information Intelligence 804

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Being able to position your product or service in a way that demonstrates value to your buyers is crucial to increasing win rates.

Loss 104

Loss Win Analysis Marketing 104

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. Predicting Pipeline. Understand Competitors.

Loss 104

Loss Win Analysis Sales 104

Crayon

JULY 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

Win 325

Win Competitive Intelligence Competitive Intelligence 325