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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And using continuous intelligence to do a bit of social listening can help you uncover these extremely important conversations. Whitespace Identification for the Win.

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Mom’s Spaghetti Shows Consumer Understanding in Action

Netbasequid

However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Consumer intelligence to uncover your niche. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

While the name itself won’t really matter to your consumer intelligence efforts outside of adding it to your ongoing analyses, what this change represents to consumers will matter. And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. Sentiment showing the way.

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Cinco de Mayo Provides a Platform for Brand Offerings

Netbasequid

Consumer and market insights demonstrate why this is a winning business strategy. The following two examples demonstrate that a company does not have to be a food giant to run an excellent promotion and win the hearts of consumers. Reach out for a demo and take your marketing to the next level!

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Consumers & Brands Share Veganuary Love on Social Media

Netbasequid

Here, we’ll dig into the consumer and market intelligence as consumers and brands share their Veganuary love on social media. Brands buying in and winning big. Brands Buying In & Winning Big. Plant-based restaurant Veggie Grill is wearing Veganuary on their homepage like a badge of honor.

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Brands Innovating Ahead of Consumer Curve

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Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Winning and losing first mover experiments. And if you think that’s crazy, LG would like you to hold their beer: Their new OLED TVs can be used as a restaurant partition to display food items, or video while customers wait.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.